Digital Marketing

Those are the two remaining markets where regulators need to approve the Omnicom-IPG transaction before the firms can complete their transaction.

“Marketers, brands, agencies have evolved their thinking about CTV as a paid media channel – but have not evolved their strategies accordingly,” a Gracenote report says.

“Tilly Norwood is not an actor. It has no life experience to draw from, no emotion,” the union has said in a statement. “It doesn’t solve any ‘problem’.

A new Bain & Co. report finds 65% of gamers say “ads interrupt my gaming experience.” The research also shows gamers are making more in-game purchases based on in-game ads – 46%, up from 40%.

All eyes will be on “Saturday Night Live” this weekend to see how the show will adapt – or defiantly not adapt – to the new age of late-night censorship.

As its CEO and founder Daniel Ek plans to transition to executive chairman, Spotify has named Co-President/CTO Gustav Soderstrom and Co-President/CBO Alex Norstrom as future co-CEOs.

As its CEO and founder Daniel Ek plans to transition to executive chairman, Spotify has named Co-President/CTO Gustav Soderstrom and Co-President/CBO Alex Norstrom as future co-CEOs.

Travel Ads is a catalog-based advertising format designed to enable travel brands to “automatically promote their hotels, flights, and destinations” using personalized creative, according to a company blog post.

A federal judge has dismissed an antitrust lawsuit by Facebook users who claimed that the company monopolized the market for “personal social network services.”

When your message appears alongside content consumers already trust, you’re not just reaching them, you’re respecting their context.