Digital Marketing

Cable news TV networks were up 26% overall vs. December, with MSNBC up 26%, Fox News Channel up 29% and CNN up 39%. Disney remained the media distributor leader overall, accounting for a 12% share of time spent watching TV – the best result among all TV media companies since the measure debuted in 2023.

ABC and the Oscars are hoping for a fourth year of audience growth with this Sunday’s 97th Academy Awards.

A federal judge opined that AP has not suffered irreparable harm from the two-week exclusion, AP reports. But the judge said the Trump administration should reconsider its ban.

“Rumble should not be allowed to weaponize the antitrust laws,” the WFA and others say in new court papers.

Snapchat has launched a new brand suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app.

Similar to automated ad tools launched by Google and Meta, X’s Grok-powered launches allow advertisers to manually edit the automated copy or swap out the chosen image to best fit their vision.

The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,

Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, and Uber Technologies, according to Sensor Tower, which provides data into the mobile ecosystem.

Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, and Uber Technologies, according to Sensor Tower, which provides data into the mobile ecosystem.

Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.