Digital Marketing

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it’s a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.

iHeartMedia and TikTok are collaborating on a new “TikTok Podcast Network,” a digital radio station and live event integrations featuring TikTok creators-turned-podcasters.

Reddit is testing a customizable interactive ad format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit users to “play, participate, and explore directly within the ad itself,” according to Reddit’s recent announcement.

Nevada can proceed with a lawsuit alleging that TikTok’s design features, such as videos that play automatically, injure young users by addicting them to the service, the state’s highest court has ruled.

Rebecca Kelly Slaughter is asking the Supreme Court to rule that Trump lacked authority to remove her from the FTC.

For all the new-and-improved ideas Cohen came up with, one of my favorites was when he tried to brand a major broadcast network, if not the medium of television itself. It worked for a while.

Interactive Video Ads, introduced Monday, expands Amazon Ads’ national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific locations.

The initiative was developed by Mischief @ No Fixed Address for nonprofit Fuck Cancer and cancer survivors across the nation.

BBDO’s new holiday work taps into family tradition — and a market that’s holding steady even as shoppers grow uneasy.

A licensing deal with Netflix is being watched, allowing it to compete with YouTube – and integrations with tech firm StackAdapt and Amazon Ads, the company’s advertising arm.