Digital Marketing

DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company’s platforms. It now supports audience-targeting ads across Microsoft properties and publisher partners as well as Bing, Outlook and casual games.

Apple TV (rebranded recently from Apple TV+) and Peacock Premium or Peacock Premium+ will cost consumers $14.99 a month and $19.99 a month, respectively. The deal starts October 20th.

While it’s often overshadowed by B2C, B2B is big business — twice the size of consumer marketing. And “confident” B2B marketers are nearly four times more likely to report fully aligned relationship with sales, characterized by shared goals, joint planning, and strong trust.

A possible Versant-WBD deal has no broadcast license issues to consider — it’s just about cable TV networks, not over-the-air TV stations.

The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce with AI the only form of influencer.

A macabre graveyard of defunct educational kids’ shows is a centerpiece of “The Simpsons Treehouse of Horror” annual Halloween special.

Continuing its effort to cut down on low-quality “AI slop” spam content, Pinterest has updated its “tuner” tool to help users limit the amount of AI-generated content they see on their Pinterest feeds.

The company said that clients would benefit from RealClear’s audience, op-ed aggregation and polling capabilities.

Unless the Supreme Court intervenes, the new decision brings an end to a federal lawsuit by California Crane School, which alleged that Google’s longstanding arrangement to serve as the default search engine for Apple’s Safari browser was part of a scheme to avoid competition.

California resident Michael Salazar wants the Supreme Court to revive his claim that Paramount violated the Video Privacy Protection Act by allegedly sending his identifiable video-viewing information to Meta.