Digital Marketing

The NBA on NBC has a message for local news and NBC late-night: Get out of the way!

While broadcast tied cable TV with a 22.3% share last month, broadcast was still down vs. its 22.6% share in September 2024. Cable was sharply lower vs. its 26.1% share a year ago.

California’s wiretap law “was a mess from the get-go,” U.S. District Court Judge Vince Chhabria wrote, adding that courts “are issuing conflicting rulings, and companies have no way of telling whether their online business activities will subject them to liability.”

Companies that use virtual influencers to advertise to children should ensure that the ads carry “clear and meaningful disclosures,” the BBB National Programs’ Children’s Advertising Review Unit recommended Monday.

Companies that use virtual influencers to advertise to children should ensure that the ads carry “clear and meaningful disclosures,” the BBB National Programs’ Children’s Advertising Review Unit recommended Monday.

Startup AdsGency AI raised a $12 million seed investment round led by XYZ Venture Capital to build out what its CEO describes as an agentic AI operating system and agency for advertisers. The company’s CEO helped to build out AWS’ ad systems.

The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program.

X will soon begin inviting Premium subscribers to request or purchase inactive usernames in a designated in-app marketplace, with some handles listed for as much as seven figures.

New research suggests that as companies disclose less, mistrust increases.

Short-form scripted “micro dramas” look like a regular TV show in setup and story arc but are one to three minutes long. Apps that have started up for this include ShortMax, DramaBox, FlickReels, GoodShort, Reel Short, FlareFlow, Shot Short and NetShort.