Digital Marketing

Pinterest is introducing new in-feed AI-powered product recommendations, in an effort to boost its in-app shopping presence ahead of the holiday season.

Wall Street analysts at New Street Research have issued a report downgrading Snap’s stock due to stagnant North American user growth and ad-revenue intake.

Senators Josh Hawley and Richard Blumenthal said Tuesday they are introducing a bill that would prohibit companies from offering AI chatbot “companions” to minors under 18.

After attending a hybrid conference in-person, I realize what made my experience better than a virtual attendee’s.

Microsoft will hold a 27% stake in OpenAI Group PBC, which will be controlled by the nonprofit OpenAI Foundation. The deal allows OpenAI to restructure into a public benefit corporation, valuing OpenAI at $500 billion.

Engagement with ads does not always correspond with conversion rates, and viewability doesn’t mean the ads got attention. A study by Human Security finds that marketers are challenged by confusion and concern about how generative and agentic AI will impact digital advertising.

The ad campaign, aimed at reversing declining trust in news media, celebrates “facts,” “clarity” and “calm.”

The cuts mark its largest-ever downsizing as AI, automation reshape work.

The integration enables advertisers to use closed-loop optimization – an automated process that allows a system to use feedback from its performance to make continual adjustments.

TikTok and parent company ByteDance have agreed to resolve a class-action privacy complaint alleging that they wrongly gathered sensitive health data from Hey Favor, a now bankrupt telemedicine company and direct-to-consumer pharmacy.