Digital Marketing

'Streaming Fatigue' Sets In As Americans Cut, Switch, Re-Subscribe

A growing number of Americans are rethinking their streaming habits as subscription costs rise and household budgets tighten, according to new data from CivicScience. The research firm, which collects over a million consumer survey responses daily, finds that “video subscription fatigue” is becoming a defining trend in the on-demand entertainment market. Over the past five

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