Digital Marketing

Fox TV host Maria Bartiromo abruptly departed the network on after serving for more than a dozen years, Fox announced on Thursday, NPR reports. There was no reason given, but Fox thanked her for her service and wished her ‘all the best on her next chapter. Bartiromo figured in a defamation suit filed by Dominion […]

Of all earned media generated by 11 brands, 57% was related to the Super Bowl, not to the rest of the schedule, MikeWorldWide found in a study, Sports Business Journal reports. “The NFL is an eight-month platform,” said Bret Werner, a partner in MikeWorldWide. “You could argue it’s a 12-month platform. … People activate the Super Bowl,

Several AI platforms, including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and X’s Grok, were hit with an outage on Thursday, PC Magazine reports. ChatGPT’s problems began at around 10:30 a.m. ET, but OpenAI said it was fully operational by 1:25 p.m. SpaceXAI blamed an outage at its Memphis Compute center for the Grok problem, but

The cutting off of funding for the Corporation for Public Broadcasting last year will have a long-lasting impact because public television stations support FEMA’s Integrated Public Alert and Warning System, The Hollywood Reporter writes. This includes Amber Alerts, severe-weather warnings and evacuation orders to phones.

Online brands may be hit hardest by Google’s AI shift, as recent data signals a major disruption in organic product visibility and consistency across platforms.

The measure, which was opposed by the ad industry, prohibits companies from selling sensitive data unless the information is “strictly necessary” for a product or service the consumer requested.

Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review.

Google will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through a weather forecasting model that generates predictions every hour by drawing on live satellite data rather than waiting for government-produced datasets that update every six hours.

As the National Football League prepares to kick off its upcoming season, TikTok aims to expand the league’s presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content. Building on past partnership deals with the NFL, TikTok will add additional in-app experiences via the platform’s sports-specific GamePlan hub,

Can platforms that take 70%+ of the money from advertisers’ transactions be the “agents” that you’d want to use to achieve your goals?