Digital Marketing

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X’s integration of Grok.

As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to conversions by automating commerce.

TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main feeds.

Colorado Attorney General Philip Weiser on Monday urged a federal appeals court to lift a block on a law mandating cigarette-style warning labels for social media.

Meta must face a lawsuit alleging that it secretly tracked Android users’ browsing activity on mobile websites that embedded Meta’s analytics pixel, and linked that activity to users’ Facebook and Instagram profiles, a federal judge ruled Monday.

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus – everywhere.

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus – everywhere.

The new business made possible with the acquisition of Tomoro, an applied AI consulting and engineering firm that helps enterprises turn AI into operational advantage, also announced today. The acquisition will bring 150 experienced engineers and specialists to OpenAI.

New shows for this season have already inked some upfront deals and sponsorship. ” ‘Baywatch” has been an incredibly strong performer in the ad community,” says Katrina Cukaj, Fox EVP of entertainment ad sales.

Most marketers expect their 2026 budgets will increase or stay the same, according to a survey by iSpot, Martech Cube reports. Of those polled, 31.5% expect to boost their spending, while 41.5% will hold steady. On average, they plan to allocate more than 37% of their 2026 TV budgets to Upfront buying, and 37% expect