Digital Marketing

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute.

Under the plan, the goal is to have “no markets operating at a loss” by the end of 2027.

Baby boomers have money, they shop frequently, they’re loyal to brands that deliver and they’ve managed to learn how smartphones work.

Everyone in the cast of “It’s Always Sunny in Philadelphia” has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same.

“The NFL values a few things more than most. One of them is reach,” says David Berson, president of CBS Sports. “That means an awful lot to them.” The next round of contracts could see a still significant 50% hike.

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in ‘media value’ from ad placement on TV networks from January 12-August 12.

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in ‘media value’ from ad placement on TV networks from January 12-August 12.

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads.

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads.

A group of almost 300 French newspapers has filed a complaint with the country’s competition authority, saying that Google’s new AI Overviews, AI-generated summaries of search results, will erode traffic to their own websites. Google launched the feature in France in late July. “The editors are not seeking to halt innovation,” the APIG association said in a statement.“They are asking for this value to be