Digital Marketing

AI Overviews seem to significantly affect click-through rates for organic and paid search – but the impact varies based on query type and whether brands receive an AI citation, as shown by data collected from January through September.

Alan Cohen, who pioneered network TV/big marketer promotional tie-ins, and later went on to lead big media agencies, died Tuesday. He was 67.

The new team is part of the broader Microsoft AI division led by Microsoft AI CEO Mustafa Suleyman, who announced its formation today in a blog post. Superintelligence is the hypothetical idea that AI systems would potentially someday become wiser than all of humanity.

The new team is part of the broader Microsoft AI division led by Microsoft AI CEO Mustafa Suleyman, who announced its formation today in a blog post. Superintelligence is the hypothetical idea that AI systems would potentially someday become wiser than all of humanity.

While announced today, the companies have been working together for months and the partnership is already seeing client adoption in the US through Stagwell’s media company Assembly.

Five parents of young children have sued Paramount Skydance and its streaming service Pluto TV for allegedly sharing children’s video-viewing information with Google and Microsoft.

“For over four years, Facebook systematically overcharged advertisers, reaping billions of dollars in illicit profits,” Iron Tribe alleged in a revised complaint filed this week with U.S. District Court Judge Charles Breyer in the Northern District of California.

Net revenue for the first nine months was 495 GBP, down 10.8% and the organic decline was 8.2%. Company shares were down more than 7% in midday trading.

Weeks after it burst on the scene staging the ad industry’s first agentic media buy, Swivel is unveiling a new brand identity, representing the company’s second pivot so far this year.

One of telehealth’s first ED marketers aims for a subtle brand awareness play that doesn’t hit viewers over the head.