Digital Marketing

The premise is that consumers are tired of hearing direct, “corporate”-sounding ads and increasingly prefer “influencer” messages offering a more personal approach with real or perceived “trust.”

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons.

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober.

The carriers say they had the right to a trial by jury before being fined by the FCC.

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive.

“Lasting transformation requires the right culture and operational mindset,” WPP CTO Anne-Isabelle Choueiri states.

About 29% of B2B marketing executives admit they aren’t confident their GTM efforts drive measurable business outcomes.

“The Audacity” has a lot going for it, including a great script and story, a diverse cast of characters and dazzling locations.

Analysts believe Trump wants to “even the score” – not necessarily only for consumers, but more for media companies. What is behind that?

Analysts believe Trump wants to “even the score” – not necessarily only for consumers, but more for media companies. What is behind that?