Digital Marketing

As it prepares for the World Cup, TikTok’s U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.

X Corp. says the settlement terms were “imposed on a company that no longer exists.”

X Corp. says the settlement terms were “imposed on a company that no longer exists.”

Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications.

While some international and local papers offer ad-free subscription options, the Post is the first of the Big 3 (New York Times, Wall Street Journal) national U.S. newspapers to do so.

As part of its “Football Nation” marketing, Pepsi is offering fans browser extensions that automatically change “soccer” to “football.” What’s next, “No Coke, Pepsi?”

You can’t fast-forward a billboard. OOH and experiential are earning attention by being genuinely impossible to ignore. That’s not a small thing.

Dawson previously served as senior vice president-global commerce solutions at Kinesso, the performance marketing agency created by IPG a few years ago that is now part of Omnicom.

An executive order signed by President Trump will give the government an early look at new AI models before they become public by asking AI developers to voluntarily submit their most capable models to go through government cybersecurity tests.

With worries about gas and food prices motivating shoppers, this year’s deal event will look a little different.