Digital Marketing

Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion.

Consumers’ reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals.

“60 Minutes” correspondent Scott Pelley was fired the day after a heated confrontation with the show’s new  executive producer Nick Bilton, The Washington Post reports. ““I know how much Scott meant to many of you, and I don’t say this lightly. I made repeated attempts to have direct conversations with him over the weekend, and this afternoon I

The Defense Department has announced that its press office is a now classified space and is no longer accessible to journalists, Associated Press reports. The move further restricts media access at the Pentagon. “The Pentagon Press Office has been redesignated as a Sensitive Compartmented Information Facility due to speechwriters from the Office of the Secretary

iHeartRadio has formed a partnership with LG Electronics to bring its content to LG Radio+, a free ad-supported audio streaming service, Inside Radio reports.. The deal includes iHeartRadio’s over-the-air and digital stations and its podcast catalog. “The integration of iHeartRadio’s massive content library coupled with LG’s innovative, high-quality technology truly embody our ‘Life’s Good’ mantra.’” says Matthew Durgin, vice president of MS content and services at LG Electronics USA.

Over 60% of grocery store shoppers have bought a product after seeing it advertised on an in-store screen, according to a study by Grocery TV, Supermarket News reports. In addition, the survey of 1,000 shoppers found a 23% increase in front-end acceptance of in-store screens, from one third to over half. In addition, the study found that 95%

Texas Attorney General Ken Paxton on Tuesday argues that the law gives parents the ability to “review the commercial transactions that app stores and developers are proposing and entering into with their children.”

The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws.

To help foster engagement around longer-form content on Instagram and Facebook, Meta is testing a new feature called “Series” that welcomes episodic creator-made videos.

Meta has hired Snapchat’s former senior director of content partnerships Jim Shepherd as its director of content and creator partnerships.