Digital Marketing

TikTok has begun integrating ByteDance’s next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions.

YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators’ viewers are engaging with the video most.

Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn’t give consumers the right to opt out of common forms of behavioral ad targeting.

Amazon has partnered with Memorial Sloan Kettering to build an application accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. The goal is to “beat the clock” for terminal cancers and other disease.

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.

Virginia Governor Abigail Spanberger on Monday signed a privacy law that will prohibit businesses from selling data that can pinpoint people’s locations within a 1,750-foot radius.

*The Gauge and Media Distributor Gauge do not reflect Nielsen’s currency TV ratings.”

Emarketer released data on Monday, forecasting Meta Platforms will take more ad revenue and market share than Google in 2026 for the first time ever worldwide.

“AI continues to be a tailwind for Publicis,” CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco’s revenue. Humans, not so much.

Amazon is in advanced talks to ‌acquire Globalstar, the satellite telecom group, Reuters reports, sourcing Bloomberg News.  Such a deal would bolster Amazon’s effort to build a satellite operation. The transaction could be announced on Tuesday.