Digital Marketing

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney’s ABC/Hulu has four of the top 20 programs.

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to Radio+ Television Business Report. The court’s approval of the plan, which occurs less than six weeks after the filing for

The news that “Jersey Shore” is about to have its final farewell season raised a question: Wait a minute – “Jersey Shore” is still around?

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform.

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer’s ad business on Wednesday.

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech.

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups.

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a “first of its kind attention-adjusted CPM [cost per thousand viewers] measure.”

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.

“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC Chairman Andrew Ferguson said in a statement, adding, “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased