Digital Marketing

The New York Times’ advertising arm is finding it can write its own future through technology.

Mark Read, who as CEO of WPP oversaw the sale of a majority stake in Kantar Group to Bain Capital, has been named chairman of Kantar Media, which was spun off and sold to H.I.G. Capital earlier this year.

“Wicked: For Good” is the second-biggest domestic opening of the year so far, with national TV ad spend estimated at $20.1 million – from 3,860 airings producing 2.4 billion impressions, according to EDO Ad EnGage.

The U.S. Department of Justice made its final appeal on Friday to convince Judge Leonie Brinkema to divest key parts of Google’s ad business.

Smartphone users are fighting Google’s bid to scrap a jury verdict requiring the company to pay $425 million for allegedly gathering analytics data from people who had attempted to block data collection.

Two California residents will ask a federal appellate court to restore their claims that the company violated state laws by allegedly sharing information about their audiobook browsing and listening with Meta Platforms, via its analytics pixel.

Incremental increases in computing and processing power will affect how ads are created, speed and timing and how they are served to consumers – especially as agentic consumer purchasing options become more common.

Google has begun displaying ads in AI Mode, the company’s AI search engine, placing them at the bottom of the responses on the page. Ad results labelled with the sponsored tag resemble the organic link cards that serve up above.

Along with the NFL, college football TV viewing has also made slight gains. Analysts point to the new Nielsen Big Data + Panel measure.

82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell’s Harris Poll for Mastercard.