Digital Marketing

Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology reports.  The Ad Fontes Media Reliability and Bias framework will be integrated into the Viant advertising platform, making Viant the only DSP to enable news targeting based on reliability. “This partnership with […]

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim basis by Christian Baesler, who is a senior advisor to German publisher Axel Springer, the owner. This follows the layoff

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim basis by Christian Baesler, who is a senior advisor to German publisher Axel Springer, the owner. This follows the layoff

Vox Media’s remaining assets after the $300 million sale of the Vox Media Podcast Network and New Yorkmagazine  to James Murdoch’s Lupa may be followed by the sale of the remaining Vox assets, AdWeek writes. Jay Penske, who owns 20% of Vox Media’s stock at Penske Media is likely to acquire one or more of the remaining

Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.

TikTok is asking the state’s highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users.

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser’s study found.

A federal judge has thrown out a lawsuit by families of cyberbullying victims against Yolo, a former Snapchat extension that enabled users to anonymously message each other.

“Ask Advisor,” which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an “always-on collaborator and problem solver.” Google on Wednesday also began testing a new generation of ads in AI Mode, built with technology that offers product details

Roku is starting a new dedicated area for content creators and new content-creator FAST channels.