Digital Marketing

Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part of ongoing consolidation throughout agencies and holding companies as holding […]

Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really

Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I did there? — Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum.  Gale, which has historically

Meta wants to let the public know how its large language models are performing and how companies that have integrated Llama into their day-to-day operations are using the evolving technology.

More than a third of people said AI performs better than humans at customizing the content they see online.

Ford has also withdrawn from the Human Rights Campaign’s Corporate Equality Index.

Building a future with first-party data with guardrails means advertisers must find ways to provide consent from consumers – and discover a method to keep their brands safe from outside influences.

This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance. Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality. In the process, brands

Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves