Digital Marketing

One report last week suggested Netflix may be most favored by the company going forward.

Access to Copilot via WhatsApp will end on January 15, 2026. WhatsApp parent company Meta will prohibit use of general-purpose AI chatbots including ChatGPT and Perplexity AI through its app.

Comedian Sebastian Maniscalco is speaking out on behalf of everyone who does not love TV.

For the first nine months of the year, OOH revenue reached $6.98 billion, up 3.2% versus the same period a year ago.

Cox Communucations warned the Supreme Court against “turning internet providers into internet police.”

The law will “erase people’s ability to speak anonymously online and increase the risks of privacy invasions and data breaches,” digital rights groups argue to the 11th Circuit Court of Appeals.

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and cross-channel campaigns with assistance from AI systems that can now understand a brand, its products, and what matters most to its target audiences.

Instead of conventional media planning and buying services, the new Omnicom Media positions itself as “designing ecosystems for growth.”

Paramount’s current total viewing share, per Nielsen’s monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount will top leading YouTube’s 12.4% average.

Both companies’ main media brands remain intact, while creative brands DDB and FCB are being retired.