Digital Marketing

She will succeed Clark Rector, who is retiring at the end of July after 37 years with the organization.

The move comes as its U.S. counterpoint – the ARF – is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.

Walmart Connect has expanded its offsite media strategy with additional demand-side platforms and programmatic platforms including Yahoo DSP, specifically for Vizio inventory available via Magnite.

SpaceX’s initial IPO shows the focus is on how it will be the parent company for X, Grok and Starlink – with a major focus on advertising.

Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company merged with Comscore in 2016 and will now return to its legacy name.

Mihaila spent the last two decades in senior leadership roles at WPP and its agency EssenceMediacom, including Global Client President and Managing Director EMEA for EssenceMediacom.

The Fox series “Memory of a Killer” boasts the most conspicuous killer for hire on TV at the moment – an assassin with early-onset Alzheimer’s.

Meta will introduce new and expanded subscription offerings for creators and businesses, as well as users of the tech giant’s AI chatbot and social platforms.

Journalist Sharyn Alfonsi is leaving “60 Minutes,” after a decade-length tenure on the program, The Washington Post reports. Alfonsi had clashed with Editor in Chief Bari Weiss. “This was not a routine corporate transition; it was a deliberate choice to penalize a journalist for refusing to sanitize factually accurate reporting,” Alfonsi said in the statement. “It sends a chilling

A federal judge dismissed the FTC’s lawsuit last year, ruling that Meta isn’t a monopoly because it currently competes with YouTube and TikTok.