Digital Marketing

Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,

Five major publishers are participating in the rollout of an updated white-label search bar and ad format built for how people now search and discover information using questions rather than keywords.

Fox Advertising has formed a strategic partnership with Toonstar that will allow marketers to connect with audiences with digital-first animation, Animation Magazine reports. The arrangement will be showcased next week at Cannes Lions. The deal combines the advertising sales expertise and distribution capabilities of Fox with Ink & Pixel, Toonstar’s production engine. Also included is

Penske Media, which owns Variety, The Hollywood Reporter and other publications, is acquiring Vox Media sites that were left over when James Murdoch purchased New York Magazine, Vox Media, and the Vox podcast network from Vox for $300 million last month,  The New York Times reports. Penske will house the newly acquired titles in a new division called PMX.

Proximity Media, Ryan Coogler’s company, has signed a deal with Netflix to develop series, Deadline reports. It happens as Coogler’s five-year agreement with Disney has ended and is seen as a blow to Disney. “We started Proximity Media with a simple goal: to tell event-driven stories that bring people in close proximity with often overlooked subjects,” said

DoubleVerify has launched a platform that it says will allow advertisers to measure media quality signals across the LinkedIn Audience Network (LAN), Demand Gen Report writes. These key signals include invalid traffic, viewability, brand suitability and intended geography. The new product, a component of DoubleVerify’s Media AdVantage Platform, provides advertisers with a post-bid measurement tool that delivers

Meta is focusing on making as many on-app experiences shoppable as possible, bringing new live video ads, expanded affiliate partnerships and enhanced checkout processes via the use of virtual credit cards.

Texas “has attempted to age-gate internet use,” a broad coalition of outside advocates and think tanks argue in a friend-of-the-court brief urging the Supreme Court to block Texas’s restrictions on app downloads.

Snapchat has announced AI-powered updates that focus on campaign setup, creative development, shopping, creator partnerships and conversational experiences between brands and the app’s users.

Index Exchange must face a claim that it violated the federal wiretap law by intercepting information about a web user’s activity on the site BibleGateway.com and sending that information to the Chinese e-commerce company Temu, a federal judge ruled this week.