Digital Marketing

A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads.

The agency, based in London with offices in Lisbon and Sydney, will be aligned with Havas’ experiential division Havas Play, part of Havas Media Network.

TikTok is launching a “Nearby Feed” focused on connecting users with content, creators, trending places, and brick-and-mortar businesses in their immediate area.

TikTok is launching a “Nearby Feed” focused on connecting users with content, creators, trending places, and brick-and-mortar businesses in their immediate area.

According to a report from Bloomberg, Meta will cut spending by up to 30% on Meta Horizon Worlds and Quest virtual-reality development as part of the company’s annual budget planning for the new year.

“The Act renders wide swaths of speech at the very heart of the First Amendment’s protection presumptively off limits to minors when accessed through apps — a critical channel of distribution for news organizations,” news organizations argue in a proposed friend-of-the-court brief filed Wednesday with U.S. District Court Judge Robert Pitman in Austin.

TikTok violates consumer protection laws by falsely promoting “an addictive and otherwise harmful social media platform,” Hawaii attorney general charges in a new lawsuit.

The media agency appointment will propel NT’sx digital transformation and connect with audiences worldwide.

The limited theater showing of the finale on December 31 will also be simultaneously aired on Netflix’s streaming platform.

The film, “A Lion Never Gives Up,’ blends live action and GenAI and was created by Publicis Conseil, the agency built by Marcel Bleustein-Blanchet, beginning in 1926.