Digital Marketing

Along with new privacy restrictions, the bill will prohibit streaming services from transmitting ads at a higher volume than content.

Artificial intelligence has moved from experimental to operational in the past six months – changing how advertisers plan, buy, create and measure campaigns.

The new media-buying fee, called a “fractional advertising contribution,” or FAC, will be charged to use the ANA’s crossmedia measurement platform Aquila.

Social media video ad spend will grow at a faster pace – 13%, to $31.9 billion – than CTV at 11% (to $29.3 billion) for the first time.

Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasing them publicly under a new deal.

This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of “Open Letters” to CMOs. The message: rethink the value you’re getting from your big agency and try a small agency on for size.

Rhode Island’s Ocean State Media has launched a more powerful signal at 103.7 WVEI-FM, facilitating consistent statewide coverage, Inside Radio reports. The statewide frequency is designed to replace a patchwork of signals the organization has historically used to reach listeners throughout the state.

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to support advancements in AI.

Netflix is giving “Narnia: The Magician’s Nephew” a regular 49- to-54-day exclusive theatrical window for its debut next year in February.

Wikipedia’s founder, Jimmy Wales, calls Australia’s social media ban an “unmitigated disaster” that is teaching kids to accept surveillance from tech companies, the Guardian reports. Wales, who founded Wikipedia, in 2001, says many ills of social media existed even in the early stages of the internet.“Before social media, before Wikipedia, there was Usenet, which was