Digital Marketing

TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections, primarily powered by AI.

WhatsApp’s new leader will be Kunal Shah, the Indian entrepreneur and founder of Cred, a fintech startup that Meta has decided to invest $900 million into during a recent financing round.

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is “dead in the Senate,” Senator Richard Blumenthal (D-Connecticut) said Monday.

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is “dead in the Senate,” Senator Richard Blumenthal (D-Connecticut) said Monday.

A Texas law requiring Google and Apple to prevent minors from downloading apps or making in-app purchases without parental consent “unconstitutionally intrudes” on parents’ relationships with their children, the conservative organization Patriot Voices argues to the Supreme Court.

When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.

The agency will oversee integrated media strategy, planning and analytics.

Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanced agentic AI, generative media optimization and programmatic search visibility tools.

Amazon on Monday released conversational “prompts” in display ads to serve up across the open web.

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S.