Commerce Media Moves Toward Convergence With Social
Commerce media is expanding and moving toward greater convergence, Beet TV reports from the IAB Connected Commerce Summit. Michael Foulkes, head of customer success, retail media, at Pacvue, said that in the old model, brands treated social media as brand advertising and turned to retail media for conversion. “The next phase of shopper media that we’re seeing […]
Commerce Media Moves Toward Convergence With Social Read More »
