Digital Marketing

An Aspen Institute event called “Shared Futures” explored this question.

The organization said at least eight of the 20 campaigns analyzed made impact claims that DeSmog could not independently verify.

The platform, “ESPN Fan House,” aims to foster “a new class of participation-based sponsorship” across media including TV, digital and onsite events.

From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity.

In these made-for-TV ruminations on the meaning of America, the joys of living here are given short shrift or ignored altogether.

But the Lions Entertainment Person of the Year showed how technology can amplify a story like “F1,” literally.

Credle, this year’s recipient of the Lion of St. Mark lifetime achievement award, said, “We’re in a slightly weird place right now,” where all the focus on AI and technology has led the industry to focus a bit less on brand building.

Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three-quarters also believe AI will accelerate the shift to the OBR compensation model.

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I used AI in the texts,” admitted Casdorff. “I should have made that clear and therefore not allowed them to be