CRM

Agentic AI is here, and it’s transforming how marketers work and reshaping how organizations deliver audience experiences. Unlike traditional AI, which is reactive and dependent on humans for its next action, agentic AI takes initiative. It can launch campaigns, optimize customer journeys, write, and even send emails autonomously without the need for continuous input.  To […]

Every week, another company announces their AI agent initiative. Six months later, most of those projects are stuck in pilot purgatory or quietly disappeared from executive dashboards. The culprit isn’t the AI — it’s environment management. Here’s what we’ve learned: you can have the smartest AI agents in the world, but if you can’t reliably

Your team’s wellbeing directly impacts everything from daily productivity to long-term business success. Supporting your employees’ physical and mental health isn’t just nice to have — it’s essential for building a thriving workplace culture. Small and medium-sized businesses (SMBs) around the world are discovering that when leaders prioritize team wellness, everyone benefits. But what exactly

The days when websites were just digital business cards and social media was an afterthought are gone. Business models that worked five years ago are becoming as outdated as fax machines in a chatbot world. Small and medium-sized businesses (SMB)s thrive on adaptability, and those that keep up with technology, stay ahead. According to the

I can already tell that this company is going to challenge and progress my career weekly (if not daily). Salesforce EMEA is a melting pot of fabulous cities, cultures, and communities. From our headquarters in Dublin, the community branches throughout the continent from Madrid to Copenhagen, Paris to Berlin, and so many places in between.

Imagine stepping into the heart of San Francisco, surrounded by the towering skyscrapers and the buzz of innovation. For Bailey Williams, a Computer Science student at Pomona College, this became a reality as he embarked on a transformative journey with Salesforce’s pre-internship program – Futureforce Tech Launchpad (FTL) program. This 10-week immersive experience, designed for

I am increasingly asked by customers how to investigate potential security incidents in their Salesforce environments. Common questions are: What did a specific user do during that time? and What data was impacted? Every organization and incident is unique, and the answer to these questions depends on the specific situation, but there is some general

If you’ve ever struggled to understand what your AI agent actually did in a conversation, or why it missed the mark, you’re not alone. AI solutions promise better experiences, but too often, Salesforce Admins and agent builders are left in the dark without clear ways to monitor performance or improve the customer journey. Poor agent