CRM

Sales and service teams that spend their days toggling between team chats, CRM, and tools are losing more than just time — they’re losing the context needed to close deals, solve cases, and serve customers. And for AI to actually work, customer data and conversations cannot live in different places. They need to live in […]

New features in our April B2C Commerce release were designed to help you move faster, sell smarter, and build with confidence. We’re introducing agentic developer tools to reduce implementation timelines, merchandising upgrades to simplify your day-to-day, and site search enhancements to improve the customer experience. Here’s everything you need to know about what’s new. Agentic

Building a statewide system to empower early educators at scale  Across Kansas, thousands of early childhood professionals shape the foundation of lifelong learning. Yet supporting them requires more than individual programs. It requires connected processes and a streamlined system.  Kansas Child Care Training Opportunities (KCCTO) stepped forward to address this need.   As a statewide leader

Subscribe to Salesforce YouTube Small business owners often feel like they’re wearing every hat at once, from head of marketing to chief financial officer. It’s a common pain point for startups to lack the dedicated time for professional development while trying to manage a growing team and customer base. You need resources that are quick

Why Does the 41 Billion Dollar Chargeback Crisis Require a Purpose Built Platform? If you lead service operations or a contact center at a financial institution, you know the industry is at a breaking point. Digital transaction volumes are surging, consumers are hyper-demanding, and global chargeback losses are projected to reach an agonizing $41.69 billion

Few areas of the business have changed as much as customer service. What was once a back-office function is now a primary driver of revenue, retention, and customer trust. With the rise of AI agents, that shift is accelerating. Most leaders see this change happening, but few have set up their organization to take advantage

As email marketers, we often obsess over open rates and click-throughs. But for operational emails — the password resets, shipping confirmations and two-factor authentication (2FA) codes — there is a much more fundamental metric: Did it actually go out? High-velocity transactional sends operate on a unique level of urgency. When a customer is waiting for