CRM

Try Agentforce So, did you know that not all artificial intelligence (AI) agents are built the same? There are two main types — employee agents and customer-facing agents — and knowing the difference can help your team get the most out of AI from day one. Whether you’re a founder trying to keep up with […]

Almost every business accumulates massive amounts of behavioral data in their search for rich and actionable customer insight, yet they often miss the most critical signal: the duration of actual attention rather than just the fact of a click. A click is merely a binary data point, whereas true engagement is a qualitative judgment that

Most AI projects follow the same pattern: You see a flashy demo. It works great on stage. Then it hits the real world and gets stuck in a logic loop. The pilot dies. And everyone moves on. The problem is simple. A chatbot by itself isn’t smart enough to handle requests related to IT or

Try AI CRM for Service Providing great customer service is a double-edged sword for small and growing businesses today. You want to be there for your customers whenever they need you, but your tiny (but mighty) team only has so many hours in the day. If you’ve ever felt the pressure of a rising inbox

Salesforce today announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Conversational AI Platforms — the company’s first time named in this report. Download a complimentary copy of the report here.   Conversational AI built around the customer Across two years and millions of resolved conversations, our customers have

When you are architecting agent connectivity, the choice between Model Context Protocol (MCP) and a traditional API has real consequences. As the architect, you are responsible for designing a solution that provides the external agent with reliable access to critical business data without sacrificing performance, security, or interoperability. Consider the challenge of Croft & Thread,

You built your business on scrappiness and smart decisions. So when someone tells you that you can just “build your own CRM” with today’s artificial intelligence (AI) tools, it’s tempting. Spreadsheets stitched together with a no-code builder and a chatbot on top — done, right? It sounds cheaper. It sounds faster. And honestly, for a

Check out Agentforce Health Your patients mean the world to you. And, if you could, you’d spend every moment caring for them with every ounce of energy you’ve got. So why not put that same energy into the tools that help them?  A healthcare customer relationship management (CRM) system puts every patient first. And for