CRM

5 Ways Brands Are Turning Loyalty and Referral Marketing into Big-Time Growth

Loyalty programs were supposed to be simple: spend money, earn points, repeat. But that model is breaking. Customers don’t just want to be rewarded; they want to feel known. And in an era where AI can anticipate what someone needs before they ask, “spend-to-get” is no longer a differentiator. It’s table stakes. The brands winning

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Top Takeaways from Connections 2026: Welcome to the Age of Marketing Makers

Another Connections in the books! Thank you to everyone who joined us in Chicago and tuned in on Salesforce+ for two days of learning, building and celebrating what’s next for marketers.  Across keynotes, brand stories, and hands-on sessions, one idea came through loud and clear: we’re entering the Age of Marketing Makers. A future where

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How Salesforce Migrated 30,000+ Sellers to Spiff, a Single Comp Management Tool

Any sales leader will tell you: Sales compensation is one of the most sensitive parts of a business’s operations. Get it right, and sellers are motivated, focused, and confident. Get it wrong — or even leave room for doubt — and you quickly erode sellers’ trust.  Our recent Trends in Sales Compensation report spotlighted some

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