A month after a friend referred him to Salesforce, Jameel received the call that would begin a ten-year journey. “Salesforce was like a calling, to be honest.” At the time, he was between jobs. His attempt at entrepreneurship had not gone the way he had hoped. Freelance IT consulting had kept him moving, but the […]
Leading Through Change: Jameel’s Customer Success Career in the AI Era Read More »
Some people build careers by choosing one thing and staying with it. Jolyn has built hers on the willingness to start over, with each fresh start stretching her skills and showing her new ways to contribute. Over seven years at Salesforce Singapore, she has worked as a consultant, in professional services sales, and now as
Why This Salesforce Employee Never Had to Change Companies to Change Careers Read More »
Every commerce leader knows disconnected data is a problem, but few can put a number on it. To truly understand the toll of disconnected data — and the benefits when it’s unified — we surveyed 3,450 commerce professionals across 20 countries and 13 industries. We wanted to know the extent of fragmented data, what that
What’s the Real Cost of Disconnected Data? Here Are the Numbers Read More »
Try Salesforce Suites Every new customer you sign is a relationship in its earliest stage. Welcoming them onboard is a good time to build that stage into a longterm partnership. You’ve done the work of winning their business — now continue to build the trust. So, where do you start after — Welcome aboard! Onboarding
Get Your Free Customer Onboarding Template Right Here Read More »
Two-thirds of field service organizations report increased mobile worker turnover over the past two years. That’s not a statistic. That’s a crisis. The top reason experienced technicians leave isn’t compensation or the work itself. It’s insufficient training and support when new technology arrives. Organizations deploy AI and new mobile apps, then expect workers to figure
The Mobile Worker Crisis: Solving Turnover and Disconnection in the Field Read More »
A couple of months ago, I stood on a stage in Chicago and let Claude talk to a live Salesforce org in front of a room full of practitioners. Real queries, real data. The reaction wasn’t “wow, AI.” It was quieter. Someone in the third row asked how the connection knew what it should be
Data 360 Headless: Extend the Power of Data 360 to Any Agent, App, or Dev Tool Read More »
Enterprise data and AI architectures are moving faster than ever. As every tool and data platform introduces its own semantic layer to power AI transformations, a fundamental challenge emerges: semantic drift. When your analytics dashboards, ad-hoc query tools, and AI agents interpret business metrics and dimensions differently, trust breaks down. To solve this, Salesforce co-found
From Alliance to Apache: The Next Chapter for Open Semantics Read More »
Get the free Marketing Guide Have you Googled a business to see their reviews? Us too. Have you Googled yourself? Us too. And we should, it’s part of good business intelligence building. Google is now one of the biggest AEO and AIO search in the world. So let’s talk about reviews. Google reviews are one
Google Reviews: How to Ask, Respond, and Receive More of Them Read More »
Architects are often hired for their technical judgment. But the key moments that determine whether a project succeeds are often not technical in nature. Success can depend on whether a stakeholder trusts you enough to hear “here’s something better than what you asked for” without feeling dismissed. Once the requirements have been discovered, they can
Requirements Are Not Marching Orders: Read Them Like an Architect Read More »
In October 2025, at Dreamforce in San Francisco, I had a conversation with a success leader at a mid-sized tech company. They’d previously used a dedicated Customer Success Platform, or CSP, but after doing a tech stack audit they realized their CSP was pulling almost everything it showed them straight from Salesforce, except for a
Why Companies Are Turning to Salesforce as a Customer Success Platform Read More »
