CRM

The holiday shopping season is the ultimate stress test for marketers. Inboxes are flooded, SMS channels are buzzing and consumers are suffering from a severe case of promotional fatigue. As a marketer, it is easy to look at the massive influx of campaign data during Q4 and see nothing but chaotic noise. But if you […]

Learn more about Salesforce Suites You already know your business better than anyone. But when you start to grow and need to share your process with a new team — it’s time to map it out. That’s where business process mapping comes in — and it’s one of the smartest things you can do to

A marketer’s guide to DF26, from one marketer to another. Fellow marketers, if you only get three days, let’s make them count. Dreamforce is my Super Bowl. I’ve worked a lot of events and there’s still nothing else quite like it. But three days go fast, and the gap between leaving energized and leaving with

Try Salesforce Suites You didn’t start your business to spend afternoons chasing down cold leads or stitching together status updates from different spreadsheets. You saw an opportunity, and you were bold enough to go after it. So if you’re spending more time on selling than being a business owner, maybe its time to scale sales.

The Salesforce Partner of the Year Awards recognizes the partners who are transforming how our customers work, decide, and grow. The 2027 Partner of the Year Awards represent a completely redesigned recognition program celebrating partner achievements in customer impact, technical innovation, and delivery excellence over the past 12 months. Winning submissions require two critical elements:

There’s a question every boardroom is stuck on right now: are we moving fast enough? It’s the wrong one to ask. I hear it constantly from CIOs, and in our first State of Agentic AI in the Enterprise report, we finally have the data to answer it properly. We looked at what more than 2,000

Two organizations can ingest the same documents and receive dramatically different AI responses. The difference may not be the model. It can be how the content was parsed, divided, enriched, indexed, and retrieved. Our previous article, Powering AI with Salesforce Data 360 and Unstructured Data, introduced the journey from enterprise content to grounded AI. Now,

Try Slack When was the last time your team had a breakthrough? A moment where ideas came together and something new took shape? For a lot of growing teams, those moments used to happen at whiteboards covered in marker and sticky notes. But today’s teams are spread across cities, time zones, and kitchen tables. Virtual

I’ve been watching an interesting shift happen across sales organizations. Frustrated by the cost, complexity, and rigidity of traditional incentive compensation management (ICM) tools, some companies are turning to LLMs and AI platforms to build their own compensation systems from scratch. But these solutions open the door to a myriad of problems that can amplify

Every time the business changes an approval rule, someone has to change the automation behind it. A threshold moves, or an approver chain gains a step, and the request lands on your team’s backlog: open the flow, add the branch, create a new version, regression-test, deploy. From a business perspective, approval rules are inherently dynamic.