CRM

Advertising sales and operations teams in the media industry constantly juggle a multitude of challenges. For ad sales, the daily grind includes manually sifting through a sea of leads to find truly valuable prospects, followed by the time-consuming task of crafting customized proposals and optimizing pricing. Finding the data and information you need to do […]

As Salesforce Admins, we’ve dived headfirst into Agentforce. We’re building agents in Trailhead, attending workshops like Agentforce NOW, doing hands-on sessions with our Community Groups and at conferences like TDX, and coming up with ideas of how to put agents to work for our individual business need, even bringing that to fruition through events like

It’s been nearly six years since we first released second-generation managed packaging (2GP), which allows our AppExchange partners to build and distribute solutions using a CLI-based, source-driven, and automation-friendly development model. Since then, we’ve received a ton of great feedback from our developer community, and we continue to innovate in multiple areas around developer experience,

The world is changing fast, and so is the way businesses grow. A marketing tactic that worked last year might be outdated today. But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). Webinars help you stay ahead. Get updates on trends, insights from

For field service teams, the difference between reactive chaos and proactive control often comes down to one thing: scheduling. As a consultant, I’ve seen how scheduling optimization isn’t just a technical upgrade — it’s an organizational breakthrough. In one of my recent projects, I helped a construction company make the leap from a fragile, spreadsheet-run

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. As an existing Salesforce customer since 2017, Ford started with Sales and Experience Clouds for lead management in Brazil, then, expanding the same strategy for other key markets in

We hear it from every corner: Do more with less. Keep productivity high.  That’s why we’re excited to announce our latest releases, focused on removing productivity blockers and empowering teams to hit targets faster.  Say goodbye to time-sucking sales process tasks with automatic opportunity record updates and agent-powered quoting. Say hello to smarter enablement with

Imagine a place you can go to dive into the latest tech, Salesforce products, business strategies, leadership tips, and even those all-important soft skills. What if all that learning was available for free and could be done on your own schedule? If that’s something you’ve ever dreamed about, or if you’re dreaming about it now,

Another Connections in the books! It was so great to see and meet many of you in person in Chicago. We had a fun and fulfilling two days of learning and networking. Our goal going into the event was to help prepare marketers for the age of AI agents. Our sessions took deep dives into

In modern Ops and SRE, the pressure is relentless. Teams grapple with stringent Time to Resolution (TTR) targets for production incidents, navigate a vast and ever-expanding landscape of applications and services, and often face critical knowledge bottlenecks where vital information is siloed or hard to find during high-pressure situations. To tackle these challenges head-on, Salesforce