CRM

In the world of AI agents that click, scroll, execute and automate — we’re moving fast from “just understand text” to “actually use software for you.” The new benchmark SCUBA tackles exactly that: how well can agents do real enterprise workflows inside the Salesforce platform? What makes SCUBA stand out: It’s built around the actual […]

Each year, Salesforce unveils a flurry of innovation at Dreamforce. During Dreamforce 2025, Salesforce unveiled a set of new Agentforce 360 features that dramatically improve the way developers build and manage agents. In this post, we’ll briefly introduce the agent lifecycle and explore the latest features available for each of its stages. Some of the

Business analysis sounds like one of those terms people throw around in meetings without ever pausing to explain. But remove the buzz, and you’ll find it’s one of the most practical skills your small and medium-sized business (SMB) can put to work. Done well, it turns scattered ideas (and data) into structured plans and gives

Transitioning from military service to a civilian career can be tough, but for Megan, a former Naval Intelligence Officer, the Salesforce Military Fellowship Program provided the perfect bridge to navigate this shift successfully. Her journey is a testament to the power of connection, mentorship, and discovering the right opportunity at Salesforce. Discovering Salesforce Through Hiring

Imagine an AI assistant that forgets your project requirements between Monday and Wednesday, or one that takes 30 seconds to recall a simple preference you mentioned yesterday. This is the reality of AI memory systems today, and it’s holding back the promise of truly intelligent enterprise agents with long-term semantic memory. At Salesforce AI Research,

It’s official: Salesforce has been recognized by Forbes as one of America’s Best Employers for Engineers 2026. This recognition is a reflection of the incredible teams  that make our work possible. Our engineers, leaders, and customers continue to push boundaries together, proving that innovation thrives when passion and purpose meet. Defining the Agentic Enterprise: How

The next generation of vibe coding is here! Salesforce first introduced the Model Context Protocol (MCP) server for Salesforce DX earlier this year, and at Dreamforce, we announced new tools that provide multiple ways to create new Lightning web components (LWCs) and improve the quality of existing components. The DX MCP Server is enabled by

As a small and medium business (SMB) owner, you’re the CEO, social media manager, sales rep, and customer service representative all in one. If there’s one thing that can help you navigate these many roles, it’s knowledge. Always be learning, as the saying goes.  Well, we’ve done the heavy lifting for you and compiled 30