CRM

At Salesforce, we’re not just building AI, we’re studying how it’s reshaping our own work. This research takes an inward look at how AI is transforming the day-to-day realities of our user experience (UX) design team: how workflows are evolving, what new skills are emerging, and how expectations are shifting.  By understanding our own changes […]

Hey, small and medium-sized business (SMB) owners, we have a quick question for you. Where do you keep all your data? Is your customer data is in one place, and your sales numbers in another? How about inventory records?  Our latest Small and Medium Business Trends Report showed that more than half (53%) of SMB

This article was written in partnership with TheMuse.com, a values-based career platform. View the original article, including the full Q&A, here. How’d you get started in your current field? Did you always have a clear path, or did you end up somewhere unexpected? For Amy Nguyen, Enterprise Corporate Sales (ECS) Account Executive at Salesforce, the latter

Humans innately know how to communicate. So, when they participate in a conversation, they understand how to take turns talking. In that exchange, people expect a familiar and predictable flow. They don’t have to know anything about linguistics or conversation design to interact with other people. As AI becomes the front door to product experiences

This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach. From Hackathon pitch to working demo in 14 days  Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a

Digital creators are the storytellers and artists of our time. They use the internet as their stage to connect with people through their creations. And they’ve become a global phenomenon. Creators build a direct connection with their audience, which is why small and medium-sized businesses (SMBs) team up with ‌them to reach new audiences and

Gain the in-demand skills to drive change in your organization and achieve your career goals. Advance through the levels from Agentblazer Champion to our newest level, Agentblazer Legend It’s no secret that Artificial Intelligence (AI) is rapidly becoming a crucial part of how businesses operate, making demand for AI skills skyrocket. In fact, reports indicate

Data Cloud unlocks the full value of your data across the enterprise to deliver a unified and trusted view of the customer that’s deeply unified with the Salesforce Platform and actionable against all front-office applications. Today, we’re excited to introduce Enterprise Knowledge powered by Data Cloud, a suite of new unstructured capabilities that enable organizations

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Each phase brings challenges to overcome and opportunities to seize. But here’s the truth most business guides don’t tell you — the tools and approaches that helped you succeed yesterday often become tomorrow’s obstacles. Understanding exactly where your business