CRM

Do you remember the thrill of “Choose Your Own Adventure” books, where every decision shaped your journey? How fun were they? Now, imagine applying that same spirit to finding the perfect customer relationship management (CRM) for your small or medium-sized business (SMB). With countless options and endless paths to success, choosing the right CRM can […]

In an era of relentless change and digital transformation, it’s not often that professionals — especially senior leaders — choose to return to a former workplace. Yet, across Salesforce ASEAN, that’s precisely what’s happening. Leaders like Paul Baptist, Daisy Santosa, and Heather Mao have each taken their own journey through the region’s dynamic tech landscape,

You’ve launched your Agentforce experience. Congrats! But if there’s one thing we’ve learned at Salesforce, it’s this: success doesn’t start at go-live. It starts with what comes next. As someone helping run Agentforce on our own Help site, I’ve seen firsthand what it takes to keep an AI agent smart, safe, and helpful long after

Spend five minutes with Paul Baptist and you’ll know this: he’s not your typical corporate leader. Equal parts sharp strategist and candid storyteller, Paul leads Partner Success at Salesforce ASEAN with a style that’s as people-first as it is performance-driven. Based in Singapore and deeply embedded in the nuances of a region that defies one-size-fits-all

Some business models are truly complex, requiring nuance, customization, and ultimate visibility across each operating unit. Case in point: Consider the myriad of needs and capabilities required for a highly regulated pharmaceutical company that both manufactures and sells pet medications to vets, partners, and pet owners alike. That’s… a lot.  And that’s exactly what Wedgewood

Add learning and development to the list of business functions that AI is turning on its head. Companies are adopting artificial intelligence (AI) at such a frenetic pace that the half-life of AI skills has shrunk to a fraction of what it once was. The old model of corporate training, designed to roll out over

At the end of the day, it’s all about relationships and creating that trust and transparency between me and my clients. Heather Mao, Strategic Account Director, ASEAN and Public Sector When Heather Mao walks into the Salesforce Singapore office, she’s not just clocking in — she’s stepping into an ecosystem of innovation, collaboration, and fast-paced

True to the Core Deep Dive is a monthly virtual series that builds on the trusted format of the True to the Core sessions at Dreamforce and TDX. These sessions are known for their transparency, product insights, and direct Q&A with Salesforce product leaders. Now, we’re bringing that access and insight to you all year

Agentforce, the agentic layer of the Salesforce Platform, empowers the creation and deployment of AI agents to augment business teams and improve customer success. Powered by the Atlas Reasoning Engine and integrated with the Salesforce Customer 360, these agents can execute tasks across sales, service, commerce, and marketing. To ensure their real-world effectiveness, Agentforce allows