CRM

There’s a shift happening in enterprise development that not everyone saw coming. Experienced developers are increasingly turning to low-code platforms — not because they no longer like to code, but because low-code platforms are enabling them to solve problems and deliver value faster. This isn’t about replacing traditional coding with declarative development solutions. We’re in […]

Key Takeaways Holiday themes put shoppers in a buying mood and AI helps to cut through decision fatigue, directing traffic from shoppers to your online store. Use an AI CRM like Salesforce to segment your holiday customers to deliver personalized offers and discounts, and identify cross-selling opportunities. Train AI agents on all holiday FAQs to

The hidden risk in access management The risks of overprivileged access continue to pose a significant threat to organizations, with the 2025 Verizon Data Breach Investigations Report (VBIR) showing that approximately 60% of breaches involve the human element, including privilege misuse. Similarly, OWASP (Open Web Application Security Project) has consistently ranked Broken Access Control as

Imagine walking into a store with no signs and the products have no labels. The cashier is missing, and the checkout line doesn’t move. Sounds frustrating, right? Now imagine someone falling in love with your brand online, but then visiting your website and it’s missing information? Both have an impact on the customer experience.   It

Imagine the not-too-distant future where AI agents routinely negotiate on our behalf—personal assistants handling returns with retailers, procurement agents negotiating with suppliers, healthcare advocates coordinating with billing departments. Whether it’s a consumer’s personal agent or a merchant’s procurement agent, these negotiations create a new paradigm: agent-to-agent (A2A) interaction across organizational boundaries. At Salesforce AI Research,

Technology choices are often a big decision for startups and small and medium businesses (SMBs). Every tech choice shapes how fast you can grow. The classic debate? Automation vs custom code — to buy or to build, that is the question. You might be thinking about building your own custom app, but that often brings

Out of the box, Agentforce provides Salesforce Admins with a plethora of AI models to work with from leading vendors like Anthropic, OpenAI, and Google. When using tools like Prompt Builder, admins can select these models specifically to see if different models achieve different results.   While they typically produce fairly similar results, newer or larger

Key Takeaways AI is accessible to small businesses, with 53% of SMBs and startups already using AI, closing the gap with larger enterprise. It improves productivity and customer experience by automating tasks and helps create seamless customer journeys. AI is a job-creator: 59% of SMBs have created new jobs due to AI adoption, with 58%