CRM

AI is reshaping the workforce, but the rise of Agentic AI — systems that take action, not just respond — brings new challenges. These tools are already transforming customer service roles — streamlining layers of decision-making, requiring new skill sets from teams, and demanding careful oversight, governance, and continuous training to ensure responsible use. The […]

It’s said that every challenge you face is just an opportunity in disguise. So, what are your challenges (or opportunities) as a small business owner and how are you handling them? We wanted to see if we could help. So we asked the experts, dug into our own research from the latest Small and Medium

If the idea of Salesforce Multitenancy is important to understanding Salesforce as a platform, then the logical next step is to consider its use of metadata.  Metadata is fairly ubiquitous in the internet age. We all know it’s important to tag data and content with information and descriptions so that browsers, search engines, and, these

At Salesforce, your growth isn’t just encouraged — it’s a priority, with ample support and resources to help you navigate a dynamic career path in customer success. But growth isn’t always simple, and it’s certainly not always easy. Behind every career highlight reel is a story filled with pivotal moments, challenges, and unexpected turns. So

At Salesforce, our mission is to empower developers and admins with the tools they need to build, test, and deploy solutions efficiently. Recognizing that a smooth development process is vital to delivering high-quality solutions, we are excited to announce a significant enhancement that will streamline workflows across our platform: seamless access to Code Builder directly

SMS scams have surged by more than 300% since 2020, driven by the explosion of online activity and digital transactions. What started with pandemic-related fraud – fake vaccine alerts, stimulus payments, and health advisories – has evolved into a sophisticated ecosystem of SMS-based phishing and impersonation scams. These scams don’t just impact individuals – they

Salesforce offers over 50 certifications to validate your skills and advance your career. Protecting the integrity of these certifications is a top priority and essential to maintaining the high standards you expect. Here are three key steps we take every day to ensure Salesforce certifications remain secure. Step 1. Defense – We designed a strong

1.8 million new tech skills will be needed by 2030 as innovation accelerates and job roles continue to evolve. Preparing for the future of work is one of the defining business challenges of our time. As roles shift, so do the skills required to succeed. Salesforce certifications help professionals and organizations stay ahead, grow with