CRM

How many videos have you watched today? You might have checked out a product review on YouTube, or a funny cat clip (or 10) on TikTok, or perhaps a recap of your favorite show? While unplanned, you likely kept watching. That is the power of a great video: it grabs your attention and leaves a […]

What is FINDAP?  The FINDAP Framework is a cutting-edge approach to fine-tune large language models (LLMs) specifically for the finance industry. While LLMs like ChatGPT or Bard are excellent general-purpose tools, specialized domains like finance require models that can understand complex concepts, regulatory constraints, and industry-specific language. FINDAP addresses this by providing a structured, systematic

Large language models (LLMs) have become foundational to AI code understanding and generation, powering a wide range of enterprise AI workflows — from software synthesis to automated reasoning over symbolic sequences. Despite this success, most code-focused LLMs today are autoregressive (AR): they predict the next token based only on previous context. This sequential formulation has

If there’s one clear takeaway from Agentforce Net Zero’s presence at Salesforce’s annual Dreamforce conference earlier this month, it’s this: sustainability is here to stay.  In fact, in the midst of a shifting regulatory landscape and widespread economic uncertainty, the function is more important than ever.  From October 14-17, Agentforce Net Zero customers, prospects, and

We’re thrilled to officially announce the 2025 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community.  This group will begin a year full of career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. What

Yes, you read that right — small and medium-sized businesses (SMBs) are now using Slack and customer relationship management (CRM) together in a powerhouse duo. Business owners all over the world are bringing conversations, collaboration, and automation right into their workspaces. Now imagine the impact that can have on your day. You are now able

In the complex landscape of B2B marketing, success hinges on a deep understanding of your customer’s organizational structure. Organizations rarely operate as single entities; instead, they exist as intricate corporate families—a network of parent accounts, subsidiaries, divisions, and regional offices. To truly align your marketing strategy with this reality, you need an audience-building tool that

Artificial intelligence (AI) is changing how we work — and how attackers work, too.The same tools that make our Salesforce teams smarter and faster can also create new risks if we’re not paying attention. As administrators, you’re on the front line of that shift, responsible for configuring, managing, and safeguarding the data that fuels your

At Salesforce, we believe everyone deserves a chance to succeed. That’s why we created the UKI Future Pathways Apprenticeship programme in 2018 – a launchpad for talented individuals from all walks of life to break into the world of tech. More than just a job: A launchpad for success Future Pathways Apprenticeships target “untapped talent”