CRM

Chris Emmett, a Solution Architect at Capgemini, with nearly a decade of experience in the Salesforce ecosystem, approaches the evolution of AI by getting in on the ground floor. He builds against the technical limits of the platform to find what is truly possible. As a dedicated Agentblazer and technical lead, Chris believes that Agentforce […]

You don’t need a senior title or an enterprise program to start building architectural skills. A common trap that aspiring architects fall into is believing that architecture is something you grow into later. It’s easy to assume you must wait until the scope is big enough or the stakes are high enough. In reality, architecture

For decades, the data and analytics industry has accepted a painful reality: every tool speaks a different language. While we have successfully standardized how we store and transform data, the actual meaning of that data—the critical metrics and business logic that drive decisions—remains trapped in isolated silos. In September 2025, we challenged this status quo

Key Takeaways Slack integrated with ‌customer relationship management (CRM) provides real-time lead response, which is important for capturing and qualifying small and medium business leads instantly. Centralized data and real-time collaboration between sales, service, and marketing teams remove bottlenecks, accelerating internal approvals and shortening the sales cycle. Automated workflows and notifications, supported by smart tools

Key Takeaways AI audience targeting shifts marketing from “spaghetti campaigns” to highly personalized with hyper-accurate customer segments. AI targeting enhances the entire customer journey, leading to improved sales forecasting, deeper personalization across service and commerce channels, and increased productivity by automating complex segmentation tasks. To effectively use AI audience targeting, small businesses need a unified

AI is advancing so rapidly that the infrastructure that supports it can’t always keep up. Last year, we saw this firsthand when a critical latency issue caused 20-second delays for some agent responses. That’s a lot of lag for anyone, especially an enterprise, so the Agentforce team quickly triggered a “code red.”    Over the course

Navigating the Agentic Era with Trusted Partners Choosing an AI path is one of the hardest decisions a leader has to make right now, and the options can feel endless. But while the ‘how’ of AI architecture is complex by nature, searching for ‘who’ to deliver the right expertise shouldn’t be. The move to becoming

Key Takeaways Small businesses can increase productivity by 49% when using Slack to centralize information and automate tasks. Service solutions help scale operations by reducing costs through self-service options and resolving cases faster using intelligent automation and AI. The CRM suite (Starter Suite or Pro Suite) unifies the portfolio‌ — ‌sales, marketing, service, commerce, and