Key Takeaways When it comes to business, strategy is the long-term goal and tactics are the specific, short-term actions used to achieve it. Both are important for growth. Successful small and medium businesses (SMBs) align daily tactics with strategy, using performance data to adjust quickly if goals aren’t met. Customer relationship management (CRM) tools automate […]
Business Brass Tacks: Strategy vs Tactics Read More »
When news of the Coronavirus Aid, Relief, and Economic Security (CARES) Act broke, Cadence Bank approached Cloud for Good to design and build a solution within its existing Salesforce instance. The CARES Act provided billions in financial aid to small businesses affected by the COVID-19 pandemic through a significant provision known as the Paycheck Protection
How Cadence Bank Built a PPP Loan Application in Less Than 2 Weeks Read More »
Asheville, NC – March 27, 2026 – Cloud for Good, a leading purpose-focused Salesforce consulting partner focused on the higher education, nonprofit, and state and local government sectors, today announced the acquisition of EMS Consulting, a firm specializing in Salesforce solutions for the financial services sector (FINS). The acquisition marks a strategic expansion of Cloud for Good’s industry focus. By integrating EMS Consulting’s deep FINS expertise, broad
Voice has always been one of the most powerful ways businesses connect with customers. Long before chatbots and messaging apps, customers picked up the phone when they needed help — and they still do today. But what happens after the call begins has changed dramatically. Over the past several decades, voice technology has evolved from
The Evolution of Voice Technology: From IVRs to AI-Powered Conversations Read More »
Higher education continues to evolve under increasing pressure to deliver better outcomes with greater efficiency. From enrollment challenges to rising expectations around the student experience, institutions are rethinking how they use data, technology, and artificial intelligence to support their mission. At the same time, advancements in AI are creating new opportunities to improve decision-making, streamline
Key Takeaways App store optimization (ASO) improves the visibility of a mobile application in an online market store, to increase organic downloads. Make a great first impression with your app by using clear images and helpful descriptions that show exactly how it solves problems. Listen to your users by responding to reviews and using their
Go Mobile Crazy: Learn App Store Optimization (ASO) In 5 Steps Read More »
Today on the Salesforce Admins Podcast, we talk to Rebecca Saar, Senior Director of Admin Relations at Salesforce. Join us as we chat about governance, productivity, and why Salesforce Admins are more essential than ever in the Agentic Enterprise. You should subscribe for the full episode, but here are a few takeaways from our conversation
How Salesforce Admins Are Evolving To Run the Agentic Enterprise Read More »
Domain-Driven Design (DDD) was first presented by Eric Evans in Domain-Driven Design: Tackling Complexity in the Heart of Software. It is not a new concept by any means, but it remains highly relevant, especially when architects are navigating large, evolving systems. Imagine sitting at a table that has hundreds of LEGO pieces thrown on top
Composing Complex Systems with Domain-Driven Design Read More »
High growth shouldn’t come with the burden of high maintenance. Yet, for many merchants, expanding into new markets or selling on new channels means wrestling with a “Frankenstein” payment stack. To meet the myriad needs of cross-border commerce, merchants are often forced to rely on heavy third-party cartridges, which are expensive to maintain and prone
Key Takeaways: Fragmented Systems are Costly: Siloed platforms drive an 80% increase in operational costs and a 20% rise in delinquency rates. Unified Strategy: Unifying acquisition, origination, servicing, and collections creates a single, connected borrower experience. AI-Powered Empathy & Efficiency: Agentforce Financial Services transforms every lifecycle stage, from intelligent loan product assistance to proactive, empathetic
From Origination to Recovery: How to Reduce Overhead Across the Loan Lifecycle Read More »
