CRM

Engine Delivers Autonomous Travel Support with Hybrid Development on the Agentforce 360 Platform

Engine’s engineering culture is built on a simple mantra: “ship fast, learn faster.” But as the $2.1B travel tech unicorn scaled from startup to over 1,000 employees, the company faced a critical paradox. They knew AI agents were the key to scaling their operations, but their existing enterprise development tools made building those agents a […]

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Top 10 Conversational AI Support Platforms For Startups

Key Takeaways Conversational artificial intelligence (AI) can reduce customer support costs for small and medium businesses (SMBs) and startups. Top conversational AI support platforms offer features like 24/7 availability, personalized interactions, and seamless integration with existing customer relationship management (CRM) systems. Choosing the right platform means finding a solution that scales with your business and

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Managed Services Specialist – Digital in the USA or Canada

Digital Managed Services Specialists are early-career technology professionals who support Salesforce Marketing Cloud and/or Pardot engagements for nonprofit, higher education, or public sector organizations. In this role, you will work closely with experienced consultants to assist with client support, platform configuration, and day-to-day service delivery while building your technical and consulting skills.  Consultant Specialists are eager to learn with an interest in marketing technology, Salesforce products, and

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Introducing My Trust Center: A Personalized Approach to Trust and Status

Picture this: It’s release week. You’re prepping your orgs, coordinating with your stakeholders, and keeping a close eye on maintenance windows. Suddenly, your inbox is flooded with status alerts. You pause everything to sift through them, manually cross-referencing your specific instance names against hundreds of global updates, only to realize that none of those alerts

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Proving the Power of Script: How Datasite Agents Achieved 82% Deflection and 4.8/5 CSAT

Many people are quick to ask for a human rep the moment a chat window opens, still haunted by frustrating or useless chatbot experiences of yore.  But a well-engineered agent often gives the right answer faster than a human could even finish typing a greeting.  At Datasite, Grant Roberson proved that when an agent follows

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How to Choose the Right Integration Pattern for Agentforce

When your data lives in Salesforce, building powerful Agentforce agents is straightforward with Apex, Flow, and prompts. But how do you extend those capabilities to external systems without compromising performance or security? Traditional APIs have often been the best answer to that question, but two beta features for Agentforce, Model Context Protocol (MCP) and Agent2Agent

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How Salesforce AI Research is Building Efficient RL Training for the Agentic Era

Introduction Reinforcement Learning from Human or AI Feedback (RLHF, RLAIF) has become the standard recipe for aligning large language models (LLMs). But as we push into the agentic era — where models call tools, browse the web, write and execute code across multi-turn trajectories — the infrastructure demands have changed dramatically. Rollouts are no longer

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