CRM

Try the Marketing CRM for Startups Founding a startup can feel like building a plane as you fly it. But before you hit the ejector seat button, remember that you don’t have to do it alone. While you have a vision, the challenge is getting people to notice you without a massive budget. At Salesforce, […]

There isn’t a single path to agentic marketing success — it’s more like a choose-your-own-adventure. Some teams want to preserve what’s already working and layer in new capabilities gradually. Others are ready to build something new from the ground up. Both approaches can work. The key is knowing which one fits where you are today.

Get the right insight to the right person—before they ask Picture this: It’s 8:25 a.m., your morning coffee is brewing, and you have a massive forecast review meeting in five minutes. Instead of scrambling across tabs, sifting through many dashboards, and filtering through a mountain of noise, a clean text brief pops up directly inside

If you’ve ever opened Google Analytics and immediately felt lost in a sea of charts, bounce rates, and acquisition reports, you’re not alone. For many small business owners and startup founders, Google Analytics basics feel anything but basic. But here’s the thing: You don’t need to be a data scientist to get real value from

At Salesforce, Trust is our number one value, from the inside out. As AI becomes more prevalent as a tool leveraged by bad actors, attacks become faster and less predictable. To help our customers guard against common attacks, like session hijacking, Salesforce continues to harden customer configured controls in the Salesforce Platform. Recently, we began

A customer calls their insurance company with a straightforward question about their deductible. The agent pulls from a knowledge base that hasn’t been updated in two years and quotes the wrong number. It won’t throw an error. It won’t trigger an alert. The customer gets an answer that sounds confident and mostly right. If it’s

A Customer Asks One Simple Question Imagine an electricity distributor. A prolonged outage hits a neighbourhood, and under the rules a customer may be owed a Guaranteed Service Level (GSL) payment. The customer asks one simple question: *”Was I affected, and am I owed a payment?”* Simple to ask — hard to answer. To respond,

Batteries Plus operates more than 700 stores across the United States, a mix of corporate-owned and franchise locations, selling batteries, providing device repair, and offering power services. The company has long served commercial customers alongside its consumer retail base. In 2021, Batteries Plus refreshed its commercial go-to-market strategy, and commercial has been a growth engine

You’ve poured months — maybe years — of your life into late nights, and endless cups of coffee, noodling over your business idea. You’re standing on the edge of your biggest moment yet: Launch day. It’s thrilling, that electric buzz of finally letting the world see what you’ve built. But beneath that excitement, you’re a