CRM

Two-thirds of field service organizations report increased mobile worker turnover over the past two years. That’s not a statistic. That’s a crisis. The top reason experienced technicians leave isn’t compensation or the work itself. It’s insufficient training and support when new technology arrives. Organizations deploy AI and new mobile apps, then expect workers to figure […]

Enterprise data and AI architectures are moving faster than ever. As every tool and data platform introduces its own semantic layer to power AI transformations, a fundamental challenge emerges: semantic drift. When your analytics dashboards, ad-hoc query tools, and AI agents interpret business metrics and dimensions differently, trust breaks down. To solve this, Salesforce co-found

In October 2025, at Dreamforce in San Francisco, I had a conversation with a success leader at a mid-sized tech company. They’d previously used a dedicated Customer Success Platform, or CSP, but after doing a tech stack audit they realized their CSP was pulling almost everything it showed them straight from Salesforce, except for a

The Financial Services Firms Pulling Ahead Have One Thing In Common The recipe for success in financial services is getting harder to perfect. Customer expectations are rising, competition is intensifying, and the teams responsible for delivering on both are stretched thin. The institutions emerging as leaders aren’t meeting that pressure by adding headcount. They’ve undergone

The AI Investment That Keeps Paying Ask any financial services leader what’s keeping them up at night, and you’ll hear a version of the same story: customer expectations have never been higher, margins are tighter than ever, and the teams responsible for delivering on both are stretched to a breaking point. According to Salesforce’s Connected