CRM

Can You Become an Agentic Enterprise? Get a Sneak Peek in The Latest Guide

Get the Agentic Enterprise guide What does it really mean to become an agentic enterprise? And is it possible for small businesses to achieve this? The Become an Agentic Enterprise: A Step-By-Step Guide breaks down what the research said small businesses are getting right with agentic AI, where change management trips people up, and why

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Salesforce Achieves UK Cyber Essentials and Cyber Essentials Plus Certifications

Salesforce is proud to announce the achievement of both Cyber Essentials (CE) and Cyber Essentials Plus (CE+) certifications under the UK government-backed Cyber Essentials scheme, administered by the National Cyber Security Centre (NCSC). These certifications are a direct reflection of our Trust First commitment – demonstrating that Salesforce meets independently verified, government-recognized standards for protecting

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Dreamforce 2026: 5 Ways Marketing Cloud Is Building a New Model for Growth

At Dreamforce, we heard from marketers across every kind of business: big brands and niche brands, B2B and B2C. Their businesses look very different. But the same shifts are changing how their customers discover, decide, and engage. They start anywhere, move across channels, and decide at any moment. More and more, when they want to

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What an Unforgettable Dreamforce 2026: Unleashing IT & HR Service Innovation

What an incredible week at Dreamforce 2026! Having the opportunity to connect with so many visionary leaders, innovators, and partners in person is always a highlight and honor, but this past week was truly special. We unveiled a massive wave of innovation across IT and HR Service Cloud. Our teams have been working tirelessly to

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Sneak Peek Into the Small Business Service Playbook (3 Key Insights) 

Get the Playbook This one is for the service professionals. The customer support teams. The contact centers. Yes, this one is for you: Introducing the Service for Small Businesses Playbook. The Salesforce research team, along with experts in the service industry, put together a playbook that helps small service teams serve their customers with expert

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