CRM

At Salesforce, professional growth isn’t just about hitting quotas or mastering new product releases; it’s about the people we bring along with us. Through the Salesforce Future Pathways program, our employees have a unique opportunity to guide early-career talent and demonstrate Salesforce leaderships values But if you ask the mentors, they’ll tell you that they

Most AI agent pilots don’t fail. They just don’t end. The demo works. The agent handles the scripted queries, hits its marks, impresses the steering committee. The team gets another sprint. Then another. Someone on the data team flags a gap in the knowledge base. QA finds an edge case no one anticipated. Legal wants

Try the Marketing CRM for SMB Every business has a story worth telling. The challenge for lean businesses isn’t having something to say — it’s making sure the right people hear it, at the right moment, in a way that actually earns their attention. A great newsletter does exactly that. When it’s done well, it’s

Try AI CRM for SMB The businesses that are winning right now aren’t waiting for the perfect moment to adopt artificial intelligence (AI). They’re already using it — and the gap between them and everyone else is growing fast. At Salesforce, we’ve seen this shift firsthand. Our latest research shows that 58% of growing businesses

Leading organizations are abandoning fragmented, system-centered tools in favor of unified enterprise operations. This single shift transforms facilities from cost centers into predictable engines for business growth. The transition, however, presents two obstacles: capturing decades of institutional knowledge as experienced professionals retire, and managing disconnected asset data that prevents facilities from becoming strategic drivers. Facilities

Try the Marketing CRM for SMB Your customers want to hear from you. The question is whether your tools are making that easy — or getting in the way. For lean businesses, a tangle of disconnected spreadsheets, prospect lists, and email campaigns doesn’t just create extra work. It creates gaps: Missed follow-ups, inconsistent messaging, and

It’s 8:47 a.m. A top-tier customer wants a custom renewal proposal — based on their case history, account data, and usage metrics — by end of day. You know exactly what to do. But first you have to read three months of case notes, chase the account team, and dig up the last proposal from