CRM

For years, “Email-to-Case” has been the backbone of customer service. But as any developer who has managed a high-volume support org knows, raw inbound text is a double-edged sword. Without metadata, your support queue is just a wall of unstructured data that requires manual hours to sort, tag, and route. In the era of the […]

Welcome to Asking For a Friend, a blog series where we take the buzzwords, acronyms and trending terms flooding your marketing feeds and explain them in plain English. No jargon, no fluff, just the stuff you actually need to know.  If you’ve noticed your text messages looking a little more polished lately – read receipts,

Try Slack for Small Business The old way of running a growing business meant a race against the clock, losing minutes to app-switching and digital noise. Welcome to the new way to work: Slack shortcuts. These powerful, quick actions transform your digital workspace into a focused hub, keeping you in the flow of work and

Digital transformation has led many organizations to adopt a growing number of tools to support their operations. From marketing automation platforms and fundraising systems to analytics solutions and event management tools, each technology plays an important role in improving efficiency and enabling better decision-making. However, as technology ecosystems expand, organizations often discover that the real

Field service has traditionally been seen as a cost-center. Expensive to staff, complex to schedule, difficult to optimize. But what if field service could deliver measurable ROI? Modern operations with Agentforce Field Service and Operations are delivering dramatic cost savings, productivity gains, and smarter resource allocation. A new independent study from Forrester set out to

Calling all Salesforce Architects. Dreamforce returns to San Francisco September 15–17, 2026, with 1,600+ sessions, expert-led trainings, live demos, and real-world stories designed to help you build practical skills, connect with the community, and shape the Agentic Enterprise. Presenting at Dreamforce gives you the opportunity to share your expertise with one of the world’s most

Try Agentforce for Small Business If you’ve ever wished you had an extra hand to handle your business, you’re not alone. Running a startup or small and medium business (SMB) is a lot of work. You’re the CEO, the head of sales, the marketer, and even the customer service team. Business owners like you are