CRM

The holidays are a marketer’s dream — hello, increased engagement! — and also the biggest opportunity to build lasting customer relationships. In order to be successful, you need to execute campaigns across every channel that drive sales. But the real challenge is the need to move faster, to personalize even deeper and to connect with

Good engineers search for what’s next. Great ones recognize it and run toward it. That’s what brought Krista Hardeback, Simeon Dimitrov, and Usman Nasir, three leaders of our Forward Deployed Engineering teams, back to Salesforce to build with Agentforce.  They each recognized the potential of Agentforce to shape the future of work, especially when powered

If you’re a Salesforce Admin, you know your job isn’t just about managing data—it’s about making the business run better. You connect the dots, automate the busy work, and turn ideas into systems that scale. That means figuring out how to make AI actually useful at work. But the moment you try to put it

There was magic all over Dreamforce. Keynotes, demos and theater sessions all shared exciting innovations and strategies that attendees could take back to their organization. But I’d argue that if you asked Trailblazers where the real magic was, they’d say it was the catchup with an old colleague they hadn’t seen IRL in ages, the

For Niti Praveen, an executive with over 10 years in the Salesforce ecosystem, the launch of Agentforce didn’t just introduce a new product, it completely shifted her career’s direction. Now focused on selling and servicing Agentforce for SMBs, Niti sees AI not as a replacement, but as an “extra team member who handles time-consuming work,”

For decades, enterprise software has been built like factories — efficient, structured, and closed. That design served its purpose. Each generation of technology redefined how organizations processed and shared information: from the data-entry systems of the late 1990s, to J2EE-based architectures, to the web-enabled, service-oriented designs of the mid-2000s, and later to micro-services and cloud

A Journey Built on Service and Possibility Rachel and Ryan Dishman share a long-standing connection rooted in their military families. Their fathers served together in the Navy, and their families stayed close through multiple duty stations. Years later, Rachel and Ryan reconnected in high school and college, eventually married, and began building their own family