CRM

As one of the world’s largest human resources firms, Adecco staffs an astounding two million associates each day and partners with more than 100,000 clients around the world. The company’s mission is to provide sustainable and lifelong employability for its workers, helping jobseekers learn new skills and navigate a labor market that’s rapidly changing in […]

Salesforce has launched the new Agentforce Builder, a brand-new experience for building agents powered by an enhanced version of the Atlas Reasoning Engine. For admins, this new builder represents a meaningful shift in how much control, clarity, and confidence you have when designing agent behavior.  Previously, Atlas had a focus on retrieving and interpreting prompts.

We know why enterprises succeed — and fail — with AI. I’ve been shoulder-to-shoulder with customers from the early bot days to today, helping teams turn raw model capability into production-grade systems. Along the way, we’ve seen clear, measurable ROI from agentic AI — from Wiley increasing case resolution by 40% to Falabella autonomously resolving

Key Takeaways Free customer service training is available for small and medium businesses (SMBs) on Trailhead, Salesforce’s online learning platform. These free courses focus on service skills, ranging from foundational support terminology and business tool workflows like customer relationship management (CRM). With free customer support courses, startups and SMBs are rivaling big enterprise service. This

Key Takeaways Public relations (PR) for small business is the process that builds a positive relationship between a business and its public, built for growing teams. Use digital tools, including artificial intelligence (AI), to automate tasks and secure media coverage. Integrating PR efforts with a customer relationship management (CRM) tool maximizes marketing impact and measures

A customer selects a chat window and enters: “I canceled my earlier order, but you still charged my card twice.” An AI agent pulls up the account, sees duplicate transactions, initiates the refund, and asks the customer whether there is something else they require help with. Success: A ticket is deflected, no human was involved,

Communication without reciprocity is just a monologue. While not all contexts allow for extensive interactions between speaker and audience, those that do are where architects thrive. It’s where they get the opportunity to gather feedback, collect additional information regarding stakeholder’s needs and points of view and shape a shared understanding of what “good” looks like.

Key Takeaways Product development is the process of conceptualizing, designing, building, and launching a new or improved product to solve a specific customer problem and fulfill a market need. Small teams can use accessible tech like AI and a connected CRM to streamline product development. Using CRM data is key to efficiently identifying customer pain