CRM

How Agentic Personalization Is Redefining the Customer Experience

Today’s customers expect more than a personalized homepage or offer: they want an intelligent companion. When they open an app or start a chat, they want the brand to understand why they’re here and to help them instantly. At Salesforce, we are hyper-focused on real-time personalization: capturing behavioral signals as they happen. But as customer […]

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Architect Your Session: The TDX 2026 Call for Participation is Open

TDX unites thousands of technical leaders who are actively shaping the future of work through Salesforce technology. It’s the must-attend event for the global Salesforce Architect Community. You can explore the latest in Salesforce developments across Platform, Data 360, Agentforce, Slack, and more, together with practical tools and guidance to design, build, govern, and deploy

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Easy to Use Business Management Software for Startups and SMBs

Running your startup or small and medium business (SMB) with separate tools? Let us guess — one for customer management, invoicing, project tracking, social media scheduling, and product management? And, your juggling five different platforms? Or is it ten? Maybe you’ve lost count entirely. You’re not alone. Entrepreneurs everywhere are spending more time switching between

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