CRM

When your data lives in Salesforce, building powerful Agentforce agents is straightforward with Apex, Flow, and prompts. But how do you extend those capabilities to external systems without compromising performance or security? Traditional APIs have often been the best answer to that question, but two beta features for Agentforce, Model Context Protocol (MCP) and Agent2Agent […]

Introduction Reinforcement Learning from Human or AI Feedback (RLHF, RLAIF) has become the standard recipe for aligning large language models (LLMs). But as we push into the agentic era — where models call tools, browse the web, write and execute code across multi-turn trajectories — the infrastructure demands have changed dramatically. Rollouts are no longer

Calling all admins! It’s almost time for the Summer ’26 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that our platform

Key Takeaways Mobile app marketing is how growing businesses get eyes (and downloads) on their apps.  Start by ensuring that your app is optimized for whatever app store you’re prioritizing – treat it like a little storefront. Tools like Salesforce CRM can help growing teams focus on high-impact mobile app marketing with automation and AI.

Building a connected student journey with unified data in higher education Pepperdine University, a purpose-driven academic institution committed to delivering meaningful student experiences, recognized a growing challenge as its systems and data expanded across programs. While each platform played a critical role, the lack of integration made it difficult to access a complete view of

Team Trailhead is always listening to your feedback, and one thing is clear: you want more hands-on learning that builds real, career-ready skills for the Agentic AI era. So we asked ourselves: what would it look like to fuel that learning in a whole new way? Introducing Trailbread In addition to AI, Data, CRM, and

At Salesforce, we don’t just see technology as a tool for business; we believe it holds immense power to drive positive change and address pressing issues. This belief is deeply embedded in our company’s DNA, expressed through our 1-1-1 model, where we dedicate 1% of our product, 1% of our equity, and 1% of our

Key Takeaways Skill up your growing team on artificial intelligence (AI) with Trailhead, Salesforce’s free online learning program. Access free certification exams to reduce training costs while building specialized technical expertise within your startup. Bridge the skills gap by following curated learning paths that teach responsible data handling and effective prompt engineering for immediate business

Let’s partner to keep Salesforce certifications safe. Find out why it’s important to maintain the value of your hard-earned Salesforce certifications and how you can help. The work that goes into maintaining the validity and integrity of over fifty Salesforce certifications is ongoing and comprehensive. But we do the work because it’s crucial to preserving