CRM

Get the Free Guide to AI “If you build it, they will come.” It’s one of the most iconic lines in movie history — and for lean businesses navigating the rise of artificial intelligence (AI), it’s also a question worth asking. Because when it comes to customer trust, building the right thing matters just as […]

Industry Insider is a blog series that explains what to make of shifting trends in the marketing world and key questions to ask as you navigate The job of a CMO hasn’t fundamentally changed. Understand your customers. Orchestrate seamless experiences. Run campaigns that generate revenue. Prove marketing’s impact on the business. Those imperatives are as

Context rot is one of the most common failure modes in production-grade AI agents across every platform. Every multi-turn agent faces the same constraint: conversation history, retrieved knowledge from RAG (retrieval-augmented generation, where the agent pulls in relevant content to ground its responses), and action outputs all compete for a finite context window.  As a

Learn More About AI Agents Adding artificial intelligence (AI) agents to your team? Establishing a culture where AI is a part of your team is a great way to relieve workload pressure. However, introducing autonomous helpers might feel daunting, especially if you have limited technical resources or a lean budget. So how do you create

Key Takeaways Katherine’s cross-functional career path gave her something most AEs don’t have — a deeper understanding of what customers actually need. Taking time to truly understand a customer’s business, before anything else, is what turns a good seller into a trusted partner. At Salesforce, the best career paths are shaped by curiosity, and Katherine’s

When Salesforce announced Headless 360 at TDX 2026, it changed the question architects should be asking. It’s no longer “should we build a custom experience or stay inside the native Salesforce UI?” It’s how far up the stack you go, from the experience layer into AI reasoning and orchestration, before you step outside the platform’s

I’ve been in marketing for over 11 years, first at my own company, then at Salesforce. And one thing has been true the entire time: the ideas always moved faster than the tools. You’d walk out of a strategy session with a vision for the perfect campaign. Personalized. Multi-touch. Data-driven. And then you’d open your

Learn more about Connections Every year, marketers all over the globe get together at Salesforce Connections (CNX). And this year is no different. Live in Chicago on June 3rd and 4th and streaming on Salesforce+, CNX is packed with sessions built around agentic artificial intelligence (AI) tools and strategies that lean teams can actually put

Originally published September 29, 2020Last updated: May 28, 2026 At Salesforce, we take seriously our mission to create and deliver AI technology that is responsible, accountable, transparent, empowering, and inclusive. These principles ensure that our AI is safe, ethical, and engenders trust. We commit ourselves to: Asking not only can we do something but also