CRM

When I first came across the concept of Zero Copy for Data 360, I wondered how it worked. I wanted to investigate further. I learned that Zero Copy eliminates the need to move data, enabling organizations to act upon it directly where it resides without duplication and in real time. It seemed like a highly […]

At Salesforce, we’re committed to delivering exceptional user experiences that empower our customers to achieve their goals. Our most recent achievement is the general availability of SLDS 2, the latest design system for Salesforce products built on the Lightning platform. This release marks a significant milestone in our journey to create a more intuitive, cohesive,

[Image credit: Salesforce] December 3 is International Day of Persons with Disabilities (IDPD), a global celebration of the achievements and invaluable contributions of people with disabilities. This year’s theme, “Fostering disability-inclusive societies for advancing social progress,” highlights a powerful truth: the inclusion of people with disabilities isn’t just about representation — it’s about access, equity, and ensuring their

“Trust is earned in drops and lost in buckets.” That’s how Lara Pangilinan, Regional Sales Director, Philippines, sums up her approach to leadership. It’s also how she builds connections in one of the most relationship-driven markets in the world. Her path to sales leadership hasn’t been traditional. She’s moved through marketing, operations, and sales, with

Numbers aren’t usually where people look for emotion. But in the right hands, data becomes deeply human — helping a child return to school, a family build security, and a community thrive. For Michelle Pastelero, Account Executive, Tableau at Salesforce Philippines, that’s the real power of data. “For me, data analytics is about how we

The digital landscape is rapidly evolving, marked by sophisticated attacks targeting software-as-a-service (SaaS) data. At this year’s Dreamforce, a panel of leading security executives‌ — ‌including Lee Kaiser (CISO, Highspring), Matt Hillary (CISO, Drata), and Kelly McCracken (SVP, Cybersecurity Operations Center, Salesforce) — shared their strategies for managing risk, bridging security gaps, and establishing governance

Every time you pick the corner coffee shop over a Starbucks, you’re helping a small business owner’s dream stay alive. It’s even right to say you’re supporting local jobs and adding flavor (literally) to your community. Those everyday choices you make have ripple effects that keep neighborhoods thriving and give bold business ideas the chance

Key Takeaways Agentic AI is now a proven value creation lever across Private Equity and Venture Capital. Dreamforce 2025 showcased how portfolio companies and startups are already using Agentforce 360, Slack, and Data 360 to accelerate efficiency, unlock digital labor, and deliver measurable ROI in a single quarter. The fastest path to value starts with

There’s a shift happening in enterprise development that not everyone saw coming. Experienced developers are increasingly turning to low-code platforms — not because they no longer like to code, but because low-code platforms are enabling them to solve problems and deliver value faster. This isn’t about replacing traditional coding with declarative development solutions. We’re in

Key Takeaways Holiday themes put shoppers in a buying mood and AI helps to cut through decision fatigue, directing traffic from shoppers to your online store. Use an AI CRM like Salesforce to segment your holiday customers to deliver personalized offers and discounts, and identify cross-selling opportunities. Train AI agents on all holiday FAQs to