CRM

Announcing the 2027 Salesforce Partner of the Year Award Winners

The Salesforce Partner of the Year Awards recognizes the partners who are transforming how our customers work, decide, and grow. The 2027 Partner of the Year Awards represent a completely redesigned recognition program celebrating partner achievements in customer impact, technical innovation, and delivery excellence over the past 12 months. Winning submissions require two critical elements: […]

Announcing the 2027 Salesforce Partner of the Year Award Winners Read More »

From Documents to Context: Designing Effective Chunking in Data 360

Two organizations can ingest the same documents and receive dramatically different AI responses. The difference may not be the model. It can be how the content was parsed, divided, enriched, indexed, and retrieved. Our previous article, Powering AI with Salesforce Data 360 and Unstructured Data, introduced the journey from enterprise content to grounded AI. Now,

From Documents to Context: Designing Effective Chunking in Data 360 Read More »

Don’t Use AI to Build Your Comp Management Tool. There’s a Better Way.

I’ve been watching an interesting shift happen across sales organizations. Frustrated by the cost, complexity, and rigidity of traditional incentive compensation management (ICM) tools, some companies are turning to LLMs and AI platforms to build their own compensation systems from scratch. But these solutions open the door to a myriad of problems that can amplify

Don’t Use AI to Build Your Comp Management Tool. There’s a Better Way. Read More »

What Does Salesforce Do?

Key Takeaways Salesforce is the world’s #1 agentic CRM, helping humans, AI agents, and platforms drive customer success together.  With Salesforce, you’re getting 27+ years of rules and knowledge that you can use in the apps and tools your team wants to use — giving you the power of choice. With Salesforce, companies can use

What Does Salesforce Do? Read More »

B2C Commerce August Release: Custom Apps and Omnichannel Innovations

Ecommerce teams spend hours every week clicking through menus, searching for deeply buried tools, and manually reconciling product data across channels. The August 2026 release fixes that frustration by handing you the keys to your operational workspace. Here’s everything you need to know about what’s new. Customize Business Manager with a new, flexible interface Our

B2C Commerce August Release: Custom Apps and Omnichannel Innovations Read More »