CRM

The old way of B2B lead detection is dead. For decades, marketers relied on a simple equation: form fill = sales-qualified lead. A prospect downloads your whitepaper, signs up for your webinar, or clicks your email—and boom, they’re labeled as a lead. Sales teams chased hundreds of these leads monthly, hoping some would convert. The […]

AI agents have evolved by leaps and bounds this year, but while they’re smarter and more capable than ever, most are still focused on reactive tasks: make a request, the agent acts on it and returns a response. That pattern works great for most day-to-day work, but what if you have a longer-term goal? Ask

Learn more about Dreamforce You don’t usually expect a tech conference to end in a stadium singalong. But that’s exactly what happens at Dreamforce, where thousands of business owners, founders, and Trailblazers trade their conference badges for wristbands once the sun goes down. The Dreamforce music lineup has become just as anticipated as the keynotes

Salesforce and OpenAI are bringing frontier intelligence into the tools enterprise teams use every day, helping them tackle harder problems and take on more complex work. Building on years of collaboration, Salesforce and OpenAI’s deep partnership has helped thousands of companies bring state-of-the-art intelligence to their most critical business needs, like reinventing sales and automating

Fall is officially in the air, which means it’s time for one of our favorite annual traditions: the limited-edition Trick or Trailhead badge! This season’s quest takes you to the picturesque shores of Coral Cloud Resorts, where Astro, Ruth, Codey, and the Trailblazer crew are crafting a cozy new guest experience: nighttime “Campfire Stories” on

Try Agentforce 360 Have you been searching for the right tools for your consulting firm? Are you looking for something that connects sales, client service, and marketing in one place? In this article, you’ll find five small consulting firm customer relationship management (CRM) tools worth considering, what makes each one stand out, and how to

For years, marketing has run on the belief that we could predict customers well enough to build their path in advance: segmenting, scoring, and slotting them into a pre-built journey. That doesn’t hold up anymore. Customers wander, double back, and change their mind. Tools marketers use today still run on rigid, rules-based logic: predefined segments,

Businesses today have access to more knowledge and data than ever before. However, bridging the gap between simply having this wealth of information and acting on it is a common challenge, with 94% of business leaders believing they aren’t yet fully leveraging the value of their data. For security teams in particular, it can be