CRM

Imagine the not-too-distant future where AI agents routinely negotiate on our behalf—personal assistants handling returns with retailers, procurement agents negotiating with suppliers, healthcare advocates coordinating with billing departments. Whether it’s a consumer’s personal agent or a merchant’s procurement agent, these negotiations create a new paradigm: agent-to-agent (A2A) interaction across organizational boundaries. At Salesforce AI Research,

Technology choices are often a big decision for startups and small and medium businesses (SMBs). Every tech choice shapes how fast you can grow. The classic debate? Automation vs custom code — to buy or to build, that is the question. You might be thinking about building your own custom app, but that often brings

Out of the box, Agentforce provides Salesforce Admins with a plethora of AI models to work with from leading vendors like Anthropic, OpenAI, and Google. When using tools like Prompt Builder, admins can select these models specifically to see if different models achieve different results.   While they typically produce fairly similar results, newer or larger

Key Takeaways AI is accessible to small businesses, with 53% of SMBs and startups already using AI, closing the gap with larger enterprise. It improves productivity and customer experience by automating tasks and helps create seamless customer journeys. AI is a job-creator: 59% of SMBs have created new jobs due to AI adoption, with 58%

Your best sales reps are closers, not copywriters. Why make them spend time writing emails when they could be building relationships? A well-crafted email sales cadence gives your whole team a repeatable way to nurture prospects and close more deals. We’ll show you how to get started. What is an email sales cadence? An email

For Joey Monroe, Senior Salesforce Consultant with over five years of experience with the Salesforce ecosystem, approaches the challenge of AI that is constantly evolving by being an active practitioner and developing his expertise by “jumping into Agentforce with both feet.”  Now an internal Subject Matter Expert (SME) at BlueGator, Joey sees AI agents not

The journey from military service to a high-performing role in tech sales isn’t just possible—it’s a proven path where discipline, resilience, and a systems-based mindset translate directly into professional achievement. This success is reflected every day by veterans who bring the discipline and teamwork honed in the armed forces to thrive in their careers at

We are living in a moment of profound technological shift. Generative AI is being adopted faster than any other technology, including the internet and personal computer, and as Salesforce CEO Marc Benioff said, “we are the last generation to manage the human-only workforce” as agent coworkers augment our work. With every technological shift comes opportunity.