CRM

Hey, psst! Hi, yes you there, you’re a small and medium business (SMB) owner, right? We have a question for you — how are your leads coming along lately? More importantly, how are you managing them? In a spreadsheet, in your Notes app, or wait – remember rolodexes?  The truth is, lead management is a

One of the key challenges for enterprise workflows is that precision and flexibility must coexist. While Large Language Models (LLMs) are excellent at interpreting human language, many essential tasks, like order refunds or loan applications, must follow strict, sequential, and predictable steps. Your agents might be struggling with brittle reasoning chains that fail in production,

Building agents that are trusted, scalable, and impactful requires a structured approach. That’s where the Agent Development Lifecycle comes in. Similar to traditional app development, agent app building benefits from a repeatable process to guide you from idea to production. The Agent Development Lifecycle (ADLC) provides a structured, phased methodology for building agents with Agentforce.

Enterprises with Data Cloud and multiple Salesforce orgs face an important architectural decision: how to bring customer data together in a way that strengthens governance, compliance, and cost efficiency.  The choice of how to provision Salesforce Data Cloud is a foundational decision that impacts everything from AI readiness to platform features and overall scalability.  To

The advantage of building your next business on Salesforce is undeniable. Standalone AI platforms simply can’t compete with the unified power of AI + Data + CRM + Trust. When you build with us, you get a secure and trusted foundation, instant access to the world’s largest enterprise ecosystem via the AppExchange and AgentExchange, and

To win in the AI era, you need more than just a powerful model, you need a complete business launchpad. That’s why we’re accelerating the full stack of AI + Data + CRM + Trust with the launch of Agentforce for OEM on October 28. The result is clear: the Salesforce Platform is the premier