CRM

Salesforce Administrators have always been at the center of how organizations run their most critical systems. But as AI, automation, and agents reshape the way work gets done, the admin role is evolving faster than ever. “The Next Gen Admin: Conversations Shaping the Role in the AI Era” is a new series exploring how Salesforce […]

Salesforce Administrators have always been at the center of how organizations run their most critical systems. But as AI, automation, and agents reshape the way work gets done, the admin role is evolving faster than ever. “The Next Gen Admin: Conversations Shaping the Role in the AI Era” is a new series exploring how Salesforce

Key Takeaways A sales customer relationship management (CRM) tool is specifically designed to manage leads, build the sales pipeline, and boost conversion rates.  When choosing a CRM for small business sales, prioritize solutions that match your selling style and budget, along with customization and automation. Salesforce offers a free CRM along with a low-cost sales

In just 27 days, the team at Beast Industries, working in collaboration with Salesforce, conceived, built, and launched a $1-million interactive contest tied to a live activation during the biggest game in football. Millions of Super Bowl viewers were invited, in real time, to solve a puzzle for a chance to win a seven-figure prize.

Key Takeaways AI features are built into Free, Starter, and Pro Suites that instantly summarize records and draft personalized email copy.  Small and growing businesses can activate the Employee Agent, your team’s AI assistant, in Starter and Pro Suites with no setup or extra costs. Agentforce connects sales, service, and marketing workflows to customer data,

At Salesforce, we believe that diversity of thought isn’t just a “nice-to-have” — it’s our greatest competitive advantage. In an era of agentic AI, neurodiversity brings unique perspectives, problem-solving abilities, and innovation to our teams. But to unlock this potential in our neurodivergent employees, we need to create systems flexible enough to support every kind

For decades, enterprise IT has reinvented itself — cloud, mobile, SaaS, AI — yet IT service management has remained largely unchanged. Employees still navigate clunky portals, submit tickets, and then wait. That model is no longer acceptable. The pressure is mounting – our research found an 18% surge in IT project requests and that 29%

User management is a huge responsibility to ensure the right people (both internal and external) have the right access. This includes creating and deactivating users, managing licenses, providing login access, understanding profiles, permission sets, and permission set groups, and troubleshooting user visibility issues. In fact, troubleshooting user management is something that admins everywhere report takes

Key Takeaways Social proof is the most effective, low-cost way for small and medium businesses (SMBs) to build credibility and convert leads. Growing businesses can focus on customer testimonials and aggregated data as the most accessible forms of external validation. Automate social proof collection by integrating CRM to identify happy customers using AI to help