CRM

B2B Commerce innovations: Headless flexibility and new agentic capabilities

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between sales reps, digital storefronts, and back-end systems — leaving buyers stuck in the gaps. Many companies still struggle with fragmented systems that […]

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The API Security Myth That’s Putting Your Data at Risk

In application security, context is everything. We frequently encounter high severity vulnerability reports, screaming “Critical CSRF” or “Session Hijacking,” but upon closer inspection, they reveal a misunderstanding of how APIs actually work. One of the most common misconceptions involves Origin Validation. Using origin validation to authenticate the API traffic is like securing a building with

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5 Things That Surprised Me About Marketers at Connections 2026

Over two days at Connections 2026, our team sat down with 15 marketers from brands including Frontier Communications, IHG, GoodLeap, NAACP, Ben Bridge Jewelers and more. The leaders we spoke with all had different budgets, different team sizes and different customer bases. But the challenges and opportunities that surfaced were remarkably consistent. I went into

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Build Faster, Sell Smarter: The B2C Commerce June ’26 Release

The June 2026 release is the largest, most impactful update yet for Agentforce Commerce. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet the moment by moving faster, building smarter, and creating deeply personalized shopping journeys that convert. These major new features for B2C Commerce

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We Gamified AI Adoption for Our Team. Here’s What We Learned.

Most companies already know AI is an inevitable evolution to the way we work. They’ve purchased licenses and perhaps developed governance policies. They’ve hosted training sessions. They’ve assembled steering committees. Somebody has almost certainly created a deck including the phrase “future of work”. And yet, months later, many organizations find themselves asking the same question:

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Financial Tools for SMBs: What to Use, What to Skip, and How to Connect It All

Try Agentforce Financial Services You didn’t start your business to manage spreadsheets — you started it to build something. And yet for too many lean businesses, the financial side of things quietly becomes a full-time job of its own: Tracking invoices, chasing payments, and trying to get a clear picture of where the money actually

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Trusted Agents at Scale: How Open Discovery Is Unifying the Agentic Enterprise

As teams across an organization spin up agents on different platforms, visibility disappears and IT leaders lose any real governance handle. Multiply that across hundreds of thousands of organizations, and the result is predictable: an agent built on one platform can’t discover or trust a tool built on another. That’s the gap the new Agentic

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