CRM

Architect Vista was the home for Salesforce Architects at TDX 2026. With 16 packed, interactive sessions, the format moved away from a traditional lecture-style session and brought the audience directly into the architectural challenges being discussed. The audience saw how an experienced architect thinks through a problem in real time, from the decisions being made, […]

Most Salesforce professionals are already using AI. The question is whether it’s making them faster or better. Speed can be useful. But when AI becomes a shortcut to implementation, it often accelerates the same pattern many professionals already follow. A requirement comes in, the default question is what to build, and delivery begins before the

Try AI in Salesforce Suites “Will AI take my job?” is the question asked in every developer forum, especially those in lean, fast-moving startups. The air in the growing business crackles with a mix of excitement and apprehension. If you’re a startup developer, founder, or tech lead, you’ve felt this seismic shift. But here’s the

When customers turn to an AI agent for help, they’re not just looking for information — they want to feel understood. An agent that delivers accurate answers but stumbles over tone, structure, or empathy isn’t fully serving the people who depend on it. Fortunately, building with proven conversation design principles can ensure that your agents are

Early last year, every designer was asking the exact same question: Will this actually work? We tested the prompts, pushed the boundaries, and treated AI as an individual sport. It was one designer and one tool, seeking a singular moment of magic. And the answer we found was a resounding yes; the technology worked remarkably

Most marketers can explain what a customer clicked. Far fewer can explain which offer actually moved revenue. This is especially the case when the engagement was a discount auto-applied at checkout or a code typed into the cart, as opposed to clicking on an offer tile to apply. That blind spot is expensive: unredeemed incentives,

Try AI in Salesforce Suites Imagine you’re a founder running from a client meeting to a local networking event. You have a handful of notes about a new deal, but no time to sit down at a laptop. Instead of waiting until the end of the day when details are fuzzy, you simply speak into

The biggest shift AI is bringing isn’t just what’s being built or the new tools – but also the people behind the innovation. We’re moving away from relying solely on developers with extensive coding expertise, to a variety of individuals and team structures to bring solutions to life.  At the same time, development cycles are

Mark your calendars for our Connections conference in Chicago on June 3 and 4. As the industry rapidly shifts toward agentic AI innovation, we’ve built an event designed to keep you ahead of the curve and ready for what’s next. We’re bringing you two high-energy days designed to sharpen your skills and expand your network