CRM

Asking For a Friend is a blog series where we take the buzzwords, acronyms and trending terms flooding your marketing feeds and explain them in plain English. No jargon, no fluff, just the stuff you actually need to know.  The email marketing realm can be a confusing place full of what seems like hundreds of […]

Key Takeaways A proactive GRC framework helps organizations safely manage sensitive data required for AI innovation. Gain essential visibility and control over sensitive data and user behavior across multiple environments. Streamline data protection and satisfy complex compliance standards by automating essential privacy workflows. This summary was created with AI and reviewed by an editor. To

Today, we’re excited to introduce the 2026 pilot cohort of Salesforce Architect Ambassadors. These architects represent some of the most experienced and community-minded leaders in the Salesforce ecosystem. Over the coming year, they’ll help scale the reach and adoption of Salesforce architecture best practices by leading workshops, mentoring architects, sharing expertise, and strengthening local and

Try the marketing CRM for SMB The businesses winning attention right now aren’t the ones with the biggest ad budgets. They’re the ones creating moments their audience actually wants to be part of. For small and medium businesses (SMBs), that’s a genuinely exciting opportunity. Immersive marketing — the kind that pulls people in instead of

There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service leaders, it still feels abstract. While it’s clear that AI can answer common questions and even help with straightforward customer requests, some

A generative agent that skips questions, goes off-topic, and can’t find its way back creates a bad user experience, incomplete data, and a pipeline that’s difficult to rely on. When we built a sales qualification agent using Agentforce, we ran into this challenge. Our first version, built on Agentforce Builder, performed well in structured testing.

What makes a Salesforce MVP? Salesforce MVPs are among the most influential leaders in the Trailblazer Community. Through their expertise, leadership, and generosity, they help customers succeed, strengthen the Salesforce ecosystem, provide valuable product feedback, and inspire Trailblazers around the world to learn, connect, and grow. Each year, the Trailblazer Community recognizes individuals who go

Try out Data 360 Data is the quiet co-founder every startup has but rarely talks about. It sits in the background — inside your business management tools, your analytics, your customer emails — patiently waiting to be heard. When you listen to it early, it becomes your competitive edge. When you ignore it, it becomes

Try Slack for Small Business Slack is where business gets done, and where people come to be part of a community. That resonates with most growing businesses: it’s a place to be yourself, make meaningful connections, and grow your bottom line at the same time. So, which Slack communities are you part of? Joining specialized