CRM

Key Takeaways Automation is now accessible and available to small and medium businesses (SMBs). These SMB success stories demonstrate that Salesforce saves time on repetitive tasks, freeing up small teams to focus on strategic, high-value work. These are just a few of the customer success stories from Salesforce, using a customer relationship management (CRM) system.

When wildfires raged across Los Angeles in January 2025, Good360 was ready to help. The nonprofit takes surplus products from corporate partners and distributes them to people who urgently need them. And Angelenos who had just lost their homes needed plenty of supplies, as did the first responders battling the blazes.  In the past, Good360’s

Key Takeaways As a growing ecommerce business you’ll need the right tools for your commerce shop. The top ecommerce tools are those that offer integration, scalability, and alignment with business needs, and AI is a bonus. Platforms like Salesforce offer scalable commerce storefront management to grow with your shop, integrating sales, marketing, service and commerce

Valentine’s Day is a reminder to focus on what truly matters to our hearts. At Cloud for Good, one of those priorities is helping our clients protect what matters most: their mission, their data, and the trust of the communities they serve. Salesforce security isn’t a feature. It isn’t a checkbox. And it’s certainly not

Key Takeaways AI literacy involves understanding how to effectively and ethically apply artificial intelligence tools across sales, service, commerce, and marketing. Practical application of AI, like prompt engineering and starting with service/sales automation, allows agile small businesses to immediately realize value and compete with larger companies. Build your team’s foundational AI knowledge and skills for

Most Salesforce environments don’t exist in isolation. They exchange data with custom applications, partner integrations, and internal enterprise services. For years, Connected Apps enabled external systems to authenticate with Salesforce and access APIs, supporting everything from partner integrations to custom applications. As Salesforce environments become more interconnected, the way external access is defined and governed

Key Takeaways The U.S. has a shortage of doctors and nurses, leaving many patients with long wait times to get an appointment. Clinicians are burdened with paperwork, which leads to dissatisfaction and burnout. At the same time, many Americans live in healthcare deserts and are forced to travel long distances for care. AI agents are