CRM

A customer calls their insurance company with a straightforward question about their deductible. The agent pulls from a knowledge base that hasn’t been updated in two years and quotes the wrong number. It won’t throw an error. It won’t trigger an alert. The customer gets an answer that sounds confident and mostly right. If it’s […]

A Customer Asks One Simple Question Imagine an electricity distributor. A prolonged outage hits a neighbourhood, and under the rules a customer may be owed a Guaranteed Service Level (GSL) payment. The customer asks one simple question: *”Was I affected, and am I owed a payment?”* Simple to ask — hard to answer. To respond,

Batteries Plus operates more than 700 stores across the United States, a mix of corporate-owned and franchise locations, selling batteries, providing device repair, and offering power services. The company has long served commercial customers alongside its consumer retail base. In 2021, Batteries Plus refreshed its commercial go-to-market strategy, and commercial has been a growth engine

You’ve poured months — maybe years — of your life into late nights, and endless cups of coffee, noodling over your business idea. You’re standing on the edge of your biggest moment yet: Launch day. It’s thrilling, that electric buzz of finally letting the world see what you’ve built. But beneath that excitement, you’re a

Try the AI CRM for Sales You didn’t start your business to manage spreadsheets. You started it to build something — and that ambition deserves a sales operation that can actually keep up. For small and medium businesses (SMBs), the path to growing revenue isn’t always about growing headcount. It’s about giving your existing team

Try the AI CRM For SMB You may be asking the question, why can’t I just use AI for this…and that? And everything? What’s the difference between my business tools and AI tools? Think of it this way… Artificial intelligence (AI) is only as powerful as what it knows. And what it knows about your

Everyone wants to move at the speed of AI — and now, they can. Developers are vibe coding more than ever, using AI to generate, iterate, and ship new innovations faster than any traditional workflow allows. But vibe coding isn’t just developers anymore. Admins, business analysts, and knowledge workers who’ve never written a line of

Try the all-in-one CRM You started with one app for email, another for project management, a third for customer tracking, and maybe a fourth just to get your team talking to each other. Before long, you’re paying for subscriptions you barely use, your data is scattered across platforms, and your team spends more time switching

In the era of Agentforce and AI, data is the fuel behind intelligent customer experiences. Salesforce Data 360 has transformed how organizations unify and harmonize data using no-code and low-code tools. But as data strategies mature, pro-code developers, data engineers, and data scientists increasingly face complex scenarios that demand the precision and flexibility of custom

As Senior Director of AI Product Growth at Salesforce, my role oversees a wide variety of customer engagements. From troubleshooting an escalation, to navigating a strategic framework to accommodate AI agent initiatives. During these conversations, customers are often experimenting with multiple AI vendors and reluctant to trial more. They’re sometimes surprised when I say, “Keep