CRM

The era of Generative AI is rapidly giving way to the era of Agentic AI – systems that don’t just generate content, but autonomously execute complex, multi-step tasks across enterprise systems.  As a market leader in Salesforce implementations, IBM sees a critical gap emerging in this transition: the shift from “chat” to “action” elevates AI […]

Key Takeaways Modern security requires data resilience to ensure operations continue after a breach, bad integration, or autonomous agent error. While external threats are real, companies most often struggle to recover from accidental, “authorized” data loss. Combining Shield and Backup & Recover provides a complete cycle of real-time defense, investigation, and surgical restoration. This summary

Across every industry and department, companies are onboarding an autonomous new workforce. AI agents are stepping in to handle complexity, speed up workflows, and redefine the modern workforce. At Salesforce, we equip organizations with the tools to set their AI agents for success — grounded in your unique business context and designed with built-in guardrails. 

Key Takeaways When it comes to business, strategy is the long-term goal and tactics are the specific, short-term actions used to achieve it. Both are important for growth.  Successful small and medium businesses (SMBs) align daily tactics with strategy, using performance data to adjust quickly if goals aren’t met.  Customer relationship management (CRM) tools automate

Voice has always been one of the most powerful ways businesses connect with customers. Long before chatbots and messaging apps, customers picked up the phone when they needed help — and they still do today. But what happens after the call begins has changed dramatically. Over the past several decades, voice technology has evolved from

Higher education continues to evolve under increasing pressure to deliver better outcomes with greater efficiency. From enrollment challenges to rising expectations around the student experience, institutions are rethinking how they use data, technology, and artificial intelligence to support their mission. At the same time, advancements in AI are creating new opportunities to improve decision-making, streamline

Key Takeaways App store optimization (ASO) improves the visibility of a mobile application in an online market store, to increase organic downloads. Make a great first impression with your app by using clear images and helpful descriptions that show exactly how it solves problems. Listen to your users by responding to reviews and using their