CRM

When a user logs into Salesforce and clicks a button, trust is familiar. You know who they are, you decide what they’re allowed to do, and there’s an audit trail with their name on it. When an external agent connects to your org, it feels different. Yet, the same principles apply, even if the session […]

Following the primer on investigating Salesforce security incidents and how to correlate logs to reconstruct what happened, customers have asked for more proactive approaches to detect and prevent anomalous activities in their environments using Shield Event Monitoring. Efficient anomaly detection and response make organizations more resilient, reducing disruption, cost, and impact. The increasing use of

Get Slack for Small Business Leading a team remotely when you aren’t in the same room can feel like trying to solve a puzzle with missing pieces. For a small and medium business (SMB) owner, managing a distributed workforce can bring up concerns about staying connected and ensuring work actually gets done. You might worry

We’ve all been there: A brand-new gadget arrives at our door, we pull out the product, and immediately wish an expert could just tell us what to do first. The instruction manual is dense, the diagrams are confusing, and ten minutes later we’re watching a random YouTube video hoping it’s the right model. SharkNinja decided

Indeed, the world’s #1 job site and a leading hiring platform, supports millions of employers with help from Agentforce. The engineering team has numerous agents in production, spanning IT support, sales, employer services, and a web-facing portal. Building those agents was one challenge. Making them reliable enough to run at production volume was another. The

From field dinners to national speaker programs, here’s how a unified platform changes the HCP event management game. If you work in life sciences commercial or medical operations, you already know: healthcare provider (HCP) events are one of your most powerful engagement channels. They’re also one of your most regulated ones. Every attendee, every expense,

Key Takeaways By acting as “Customer Zero,” Salesforce proactively hardens its own products by deploying them across massive internal orgs. Transitioning from manual data management to automated tools saved 2,000 hours of manual work annually in one org and reduced the time needed to secure sandbox data by 66%. Utilizing automated archiving and masking tools

Get Salesforce for free Recurring revenue, or providing a subscription service, is an awesome growth strategy. Every solid business owner knows it. However, when you introduce recurring revenue models, the excitement of steady income can quickly turn into missed invoices and manual spreadsheets. You need a way to track who owes what, without spending your

Companies with large, loyal followings—from retailers and airlines to tech companies and hotel chains—are sitting on a gold mine of first-party data. By turning this data into precise customer segments, these organizations can provide the targeted audiences that advertisers are willing to pay a premium to reach. The promise of high-margin ad revenue is an