CRM

Key Takeaways Public relations (PR) for small business is the process that builds a positive relationship between a business and its public, built for growing teams. Use digital tools, including artificial intelligence (AI), to automate tasks and secure media coverage. Integrating PR efforts with a customer relationship management (CRM) tool maximizes marketing impact and measures […]

A customer selects a chat window and enters: “I canceled my earlier order, but you still charged my card twice.” An AI agent pulls up the account, sees duplicate transactions, initiates the refund, and asks the customer whether there is something else they require help with. Success: A ticket is deflected, no human was involved,

Communication without reciprocity is just a monologue. While not all contexts allow for extensive interactions between speaker and audience, those that do are where architects thrive. It’s where they get the opportunity to gather feedback, collect additional information regarding stakeholder’s needs and points of view and shape a shared understanding of what “good” looks like.

Key Takeaways Product development is the process of conceptualizing, designing, building, and launching a new or improved product to solve a specific customer problem and fulfill a market need. Small teams can use accessible tech like AI and a connected CRM to streamline product development. Using CRM data is key to efficiently identifying customer pain

Spring ’26 Release alters how your Salesforce environments interact with external systems through infrastructure updates and architectural changes. We’re introducing a new standard for how you design secure, scalable Salesforce architectures. These changes help you mitigate org security risks and improve the stability of your environments.  This release mandates specific updates to security boundaries and

Let’s be honest: For years “Personalization at scale” was a pipedream for marketers. The intent was there, but the infrastructure wasn’t. We bought the tools. We integrated the clouds. But at the end of the day, we were still just guessing. We were broadcasting messages, not having conversations. We were sending “do not reply” emails

Some people get excited about sneaker and game drops. Others are always hoping their favorite artist will announce new music soon (Author’s note: Rihanna, if you’re reading this, it’s never too late for a new album.) But for us here at Salesforce, our favorite drop actually happens three times a year. It’s better known as

Key Takeaways Guest blogging is a cost-effective strategy for growing businesses to expand their reach, establish brand authority, and generate high-quality backlinks, which is key for SEO success. Successful guest blogging requires strategic partner selection based on relative audiences, and crafting high-value content that focuses on solving the partner audience’s problems, rather than being a