CRM

Every marketing executive I talk to has the same story: their company has adopted AI tools, their teams are experimenting and somewhere in a slide deck there’s a roadmap that says “AI-powered” next to nearly every initiative. Access to AI is no longer the challenge. Confidence is. Because here’s what that same executive is also […]

Try AI CRM for SMBs If you’ve ever wished you could clone yourself, AI agents might be the next best thing. Imagine your team where one agent handles incoming customer questions, another qualifies leads in the background, and a third drafts a follow-up email — all at the same time, all from the same platform.

When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech apprenticeship. Fast forward less than three years, and she isn’t just participating in the business—she’s actively driving revenue. Ireoluwa contributed to closing a stalled enterprise opportunity with a world-renowned, historic art and luxury auction house,

There are two ways to get work done with software.  If you’re a knowledge worker, you open a browser, log in, navigate to the right screen, pull up the right record, and act. If you’re a builder, you’re deciding whether to keep building around that experience — or to skip it entirely.  As organizations increasingly

In a mature org with limited documentation and a major release on the horizon, there is often a gap between project documentation and what the metadata actually shows. Custom objects may or may not still serve their original purpose, automations may be layered on top of each other with no clear firing order, or integration

Get the Free Marketing Guide Your business started with a spark. Maybe it was a problem no one else was solving, a skill you’d spent years sharpening, or a vision you couldn’t shake. That origin — messy, real, and completely yours — is the foundation of a storytelling marketing strategy that can set you apart

Within your Salesforce org, keeping tabs on security can feel like a full-time job. So, to help you manage security more easily, we’re introducing Security Center Essentials, a foundational version of Security Center available to all Salesforce orgs. What is Security Center Essentials? Instead of clicking through individual settings and running manual audits, you now

Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or fit or which jacket is right for which season, but questions about order status and warranty information. Canada Goose’s contact center is designed around one core goal: delivering a premium, personalized experience that strengthens long-term

Try the Sales CRM for SMBs You’ve poured everything into building your business — your product is solid, your service is excellent, and your customers love what you do. But when it comes to filling your pipeline with new leads, the old playbook of “just run an ad” or “post more on social” isn’t cutting