CRM

Higher education continues to evolve under increasing pressure to deliver better outcomes with greater efficiency. From enrollment challenges to rising expectations around the student experience, institutions are rethinking how they use data, technology, and artificial intelligence to support their mission. At the same time, advancements in AI are creating new opportunities to improve decision-making, streamline […]

Key Takeaways App store optimization (ASO) improves the visibility of a mobile application in an online market store, to increase organic downloads. Make a great first impression with your app by using clear images and helpful descriptions that show exactly how it solves problems. Listen to your users by responding to reviews and using their

Domain-Driven Design (DDD) was first presented by Eric Evans in Domain-Driven Design: Tackling Complexity in the Heart of Software. It is not a new concept by any means, but it remains highly relevant, especially when architects are navigating large, evolving systems. Imagine sitting at a table that has hundreds of LEGO pieces thrown on top

Key Takeaways: Fragmented Systems are Costly: Siloed platforms drive an 80% increase in operational costs and a 20% rise in delinquency rates. Unified Strategy: Unifying acquisition, origination, servicing, and collections creates a single, connected borrower experience. AI-Powered Empathy & Efficiency: Agentforce Financial Services transforms every lifecycle stage, from intelligent loan product assistance to proactive, empathetic

Key Takeaways Eliminate manual setup configuration by installing a library of proven, best-practice Transaction Security Policies in seconds. Leverage policies pre-aligned with Salesforce Essential Transaction Security documentation for data protection, access control, and API monitoring. Each policy comes with built-in documentation explaining the specific security risks it addresses and any required setup steps. This summary

As Customer Zero, we put our technology to work on our own toughest challenges — and that includes scaling Salesforce’s sustainability and impact programs. This is no small feat; while making the world a better place is important to Salesforce, it also matters deeply to our customers.  In fact, annually, Salesforce answers thousands of sustainability

Key Takeaways Implementing an internet marketing strategy and understanding your audience can help boost your small or medium enterprise (SME) revenue. SMEs can use powerful tools like customer relationship management (CRM) to personalize internet marketing connections. The key to effective online campaigns is consistently analyzing results and adjusting your strategy for continuous improvement. This summary

Sean Lewis will be the first to tell you his career didn’t follow a straight line It started with a degree in glass blowing (…yes, glass blowing) after he walked away from engineering school. Between prohibitively high gas bills to keep the furnaces running and a move back to New Jersey, Sean found himself transporting