CRM

Imagine you’re a new sales representative — you have a list of prospects, and your task is to sell them software as a service (SaaS) products. The problem is, you know next to nothing about those prospects. You lack data about their pain points, and your handle on the complex product you’re trying to sell […]

If you’ve ever worked with the Salesforce Lightning Design System (SLDS) and had to update components one by one, you know how time-consuming and frustrating the process can be. Global styling hooks streamline the process of building custom components within SLDS. These powerful tools help maintain design consistency and simplify development by using CSS custom

Spring ’25 is almost here! Learn more about Flow features and check out Be Release Ready to discover more resources to help you prepare for Spring ’25.  As usual, there are a TON of new features and improvements coming to Flow in Spring ’25. To help get you up to speed and excited, this post

The Spring ’25 release is rolling out to your sandbox and production environments starting in January and continuing through February 2025. Get ready — this release includes product updates and new features to enhance your development experience. Whether you’re looking to build agents for your business, build a solid data foundation on Data Cloud, or

Over the past two years, generative AI has transformed the way we work — and as the technology has evolved, users’ engagement has changed, as well. As we move into 2025, how are developers embracing generative artificial intelligence (AI)? Our Research & Insights team surveyed developers across the community in 2024 and 2023 to discover

In today’s data-driven world, seamless and secure integration between platforms isn’t just a technical requirement — it’s a business imperative. Thanks to our partnership with AWS, we’re happy to announce that companies can now connect their AWS Redshift enterprise data warehouse to Salesforce Data Cloud without having to rely on providing username-password to establish the

Whether you’re checking email or scrolling through social media, opportunities to buy (almost) anything with just a click are everywhere — and customers are clicking faster than ever. Research finds 53% of customers prefer to engage with businesses digitally, and 59% of shoppers make purchases from companies via social media, according to Salesforce’s State of

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with