CRM

Connect Teams and Data with the New Salesforce Foundations

As Salesforce Admins, you’re well-versed in delivering Salesforce features to your users and stakeholders. Now, we’re making it even easier for you to get the most out of Salesforce by adding cross-department features built into your existing CRM. The exciting news from Dreamforce ’24 is Salesforce Foundations, which brings built-in, key features to Sales Cloud […]

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Prepare for the AI-Powered Future for Free with New Trailhead Content and Enhancements

We’re in the midst of the AI era. Now, every business is looking to incorporate new technology and agents into their operations to optimize work and outcomes. And Salesforce, the #1 AI CRM, is at the forefront of this revolution creating technology that helps you work smarter and connect more deeply with your customers.  But

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Service as a Strategy: How Manufacturers Are Reimaging Success

The manufacturing industry is undergoing a significant transformation. In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth.  Many view service as a major opportunity. According to our research, almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations.  Product alone no longer sets today’s manufacturers

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Discover and Set Up Sales Cloud Features Fast Using Sales Cloud Go

As a Salesforce Admin, the challenge of staying current with each new release and effectively rolling out Salesforce’s continuous innovations can be overwhelming. In today’s fast-evolving tech landscape, keeping track of numerous products, features, and updates is no small feat. But there’s good news for those managing Sales Cloud instances! With Winter ’25 coming up,

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Introducing Agentforce for Developers: Now Generally Available

We are thrilled to announce that Agentforce for Developers, formerly known as Einstein for Developers, is now generally available! This evolution to Agentforce reflects our vision for the product: initially enhancing developer productivity with assistive capabilities, and integrating more advanced automation features in the future. With generative AI capabilities, Agentforce reduces the time that developers

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

It’s easy to get caught up in what to charge. But how you charge for your products and services is just as important. With usage-based pricing, you actually do get exactly what you pay for. How do you know if it’s the right business model for your company? Let’s explore how and why companies turn

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Why Purpose-Built Agents are the Future of AI at Work

We’re witnessing a pivotal shift in artificial intelligence, where the sweeping scale of huge, all-purpose AI is giving way to the precision and finesse of purpose-built autonomous agents. This is not just a technical advancement. It’s a reimagining of how machines can augment a worker’s potential. Whether that’s helping sales reps nurture leads, brainstorming campaign

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Who Is a Datablazer? (And 6 Reasons To Become One)

Are you ready to unlock the full potential of all your data and join a community of like-minded visionaries? Welcome to the Datablazer community, where IT and business leaders, developers, and data practitioners come together to transform data into their most powerful asset. Imagine expanding your network with top leaders, sharing cutting-edge best practices, and

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How to Bridge the AI Trust Gap: 5 Data-Centric Tactics for IT Leaders

79 percent of IT professionals say business leadership is increasingly pressuring them to implement artificial intelligence (AI), and it’s no wonder. Generative AI is revolutionizing our work processes and sparking efficiency and innovation across sales, service, marketing, and commerce. However, there is an AI trust gap that IT professionals need to bridge. As an IT

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