CRM

As I’m sitting here in Boston, Massachusetts writing this Spring ’25 release blog, it’s about 30 degrees Fahrenheit outside. I wear ski pants out while walking Mochi, and we had snow on the ground. I am most definitely wishing it was spring right now, where I can look forward to warmer weather and the idea […]

At Dreamforce 2024, we unveiled Agentforce, the agentic layer of the Salesforce Platform. Agentforce enables developers to customize pre-built agents, or create and deploy new agents, that work seamlessly across Salesforce apps, Slack, websites, and third-party platforms and apps. Traditional programming is limited when building intelligent systems. Instead of hard-coding every possible outcome to accomplish

Small and medium businesses (SMBs) are adapting quickly to the work-from-anywhere world. But with increased flexibility comes additional cybersecurity risk. Just in the past year, over half of small businesses suffered data breaches. Fortunately, there are steps your small and growing business can take to provide major security gains for relatively little time and money.

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce, it’s a lot easier to manage all the operational aspects and moving parts of B2B ecommerce. This is critical at a

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Yet, data-driven insights and innovation are non-negotiable for success. This is where data masking shines. It secures sensitive information, like addresses or account numbers, while empowering seamless

The healthcare industry is at a critical turning point. Today’s patients expect more than clinical expertise — they demand seamless, personalized, and empathetic care at every step of their healthcare journey. Agentic healthcare empowers providers to meet these evolving expectations by integrating tools like Agentforce with human expertise to deliver truly personalized and patient-centered care.

There are two main APIs for Data Cloud: the Data Cloud API (formerly known as the Direct API) and the Data Cloud Connect API. Some of the features of these two APIs overlap, but the APIs have distinct use cases and performances because they rely on a different architecture. In this post, we’ll cover the

Each year, the entire Trailblazer Community comes together to nominate Salesforce MVPs, passionate product experts and community leaders who demonstrate their expertise, leadership, and generosity in the Salesforce ecosystem. This year, the multi-phase nomination process is taking place from Jan. 14 to Feb. 7, and the next Class of Salesforce MVPs will be announced in